Case Study Of Flipkart's Big Billion Day Marketing Strategy

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“Flipkart’s Big Billion Day Marketing Strategy.” How successful was it? This essay will introduce what Flipkart is and what the Big Billion Day sale is all about. It will then go through all the discounts that were offered on different items, followed by the business strategy behind running such a massive sale and making huge amounts of money in less than a day. This essay will also address the different problems that both the shoppers as well as Flipkart faced during the course of the sale, which led to unhappy customers, and what Flipkart did to resolve all issues. Steps taken by rival competitors in the market will be visualized next. A significant point that will be made is that better planning needs to be done and more research be done on competition before running a massive sale where items are sold at throwaway prices since it takes a lot of courage to risk one’s hard earned credibility for one event. What is Flipkart? Flipkart is an e-commerce company and website which was founded by Sachin Bansal and Binny Bansal in 2007. Flipkart is the abbreviation of “Flipping things into your Kart”. The firm operates from its headquarters in Bangalore, Karnataka. When Flipkart was new, in the first few years, it offered only books, and soon as it expanded, it started offering other products like electronic goods, stationery supplies and life style products. Flipkart now employs more than 20,000 people [1]. What is “Big Billion Day”? To celebrate the festive season of

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