Galaxy Toys Incorporation Case Study

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Introduction Galaxy Toys Incorporation has been on the cutting edge of innovating space exploration and toy designs for many years. Their toy sales so far for January 2017 illustrated a three percent rise compared to January 2016 projected sales target. The company managers are apprehensive that the expected sales targets for 2017 may not be accomplished. Therefore, George Jepson JR (CEO) along with Edward Mercury (CFO) set a thirty-month short-term goal and short-term objective plan that would aid them in attaining their long-term business goals. They want to increase unrelated NASA toy sales by twenty-two percent and utilize creative innovation to expand productivity. The managers also want to create a new technology based action toys,…show more content…
The Payload Nine is not a trendy item and is similar to other NASA toys already on the market. The Payload Nine does not incorporate any technology. However, kids are challenged to use their creativity and imagination. (Empowered Mom, 2013). The production for these toys could begin May 1, 2016. Additional workers are not needed and production project to be completed by Christmas 2017. Galaxy Toys Incorporation’s other toy line MMTJE1 is a trendy toy that is unrelated to NASA toys. It incorporates technology such as lights, sounds, and pictures that keep children entertained. It has many more options to offer such as creative and thought to provoke tasks and is available for all ages (The Discover of Woohoo factors, 2012). The MMTJE1 requires new equipment such as a 3D printer and advance computer programming packages. Additionally, more employees will be needed to assist in manufacture more than one million toy items. New workers will need specialized training to operate the equipment and install and maintain the computer programming systems. However, the development of the MMTJE1 may not begin before November 2017. Therefore the product will not be immediately available to

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