Case Study Of Halal Food

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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION Food in general is anything that can be eaten or be taken orally to the body for it to become a source of energy. The fact that the food is one of the basic needs of humanity, its market potential is even more promising though people from different cultural and religion backgrounds have different perceptions and experiences to food. In Arabic, the word Halal means ‘permissible’- permitted or lawful. Halal foods are foods that are allowed to eat by Muslims. According to the guidelines gathered from the Qu’ran- the Bible of the Muslims, those prohibited foods are called Haram. Foods other than pork can be also Haram. The criteria of non-pork items include their source, the cause of the animal 's death, and how it was processed. (Fayed, Halal Food) The Halal trademark is an important marketing tool in the international arena, particularly if a product is intended to penetrate large Muslim segments of the population. Certified Halal products are accepted domestically, and they open the door to marketing products globally. The size of the Muslim market worldwide is estimated to be about two billion consumers, and 27.5% of this population is from Asia (Kettani, 2010). The Halal food market has grown over the past decade and is now worth an estimated $632 billion per year. This number is expected to increase dramatically by the year 2020 (Hasan and Hamdan, 2013). Nowadays, the word Halal has been spread out worldwide through

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