Case Study Of Haldiram's Prabhuji

CHAPTER – 1 INTRODUCTION

For more than a period spanning six and a half decades, the Haldiram’s Prabhuji had emerged as a household name for ready to eat snack foods in India. It has come a long way since its humble beginning as a small time snacks shop in Bikaner, in Rajasthan. The group has presence not only in India but several countries around the world.

Haldiram’s Prabhuji was always conscious of the need to satisfy customers in order to grow their business. The company offered wide variety of traditional Indian Sweets and Snacks at competitive prices that appealed to people belonging to different age groups.

Haldiram’s Prabhuji is the first company in India to brand “namkeens”. Haldiram’s Prabhuji also pioneered new ways of packing namkeen and its packaging techniques increased the shelf life from less than a week to more than six months. The group was the first company in India to open restaurant offering traditional Indian snack food items such as “papdichat”, “pavbhaji”, “puchkas”, etc.

Haldiram’s, since the very beginning, had been renowned for quality products. The company uses the best available technology in all its manufacturing facilities in India.

Background

Ganga Bishen Agarwal alias “Haldiram” expertising in his skill of making Bhujia opened a small snack shop in Bikaner, a small district in Rajasthan. Bikaner had a large number of sweet and snacks shops selling sweet and namkeens. “Bhujia” prepared by Ganga Bishen, was very popular