Case Study Of Hindustan Coca-Cola Beverages Private Limited

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Introduction

In March 2000, Hindustan Coca Cola Beverages Private Limited (HCCBPL) started operation at plachimada, in the southern state of India, Kerala. After next few months in surrounding areas villagers started complaining that water is unsuitable for drinking and cooking and feel hazardous effect of plant, released toxic wastes, ground water shortage and contamination. This led to 10 years long struggle and followed was the shutdown of plant operation.

About the coco cola plant
In 1998 at plachimada, Hindustan Coca Cola Beverages Private Limited (HCCBPL) acquired 34.4 acres of land; mostly paddy fields were converted to land as to build up a bottling plant. On 25th January 2000 HCCBPL attained the permission of construction from the permumatty panchayat (local governing body whose constituency includes plachimada) and operation began on March 2000. The Kerala State Pollution Control Board (KSPCB) allowed the company a license to produce 561,000 liters of beverage per day, with an average requirement of 3.8 liters of water for a liter of beverage. About 2 million liters of water per day was extracted from 2 open ponds and six bore wells, Rohan (2011). Within few months the surrounding villagers come up with several health and environmental issues. On 2002 agitations commenced against Coco-Cola Company in terms of its excessive water extraction and pollution. Agitators used the slogan “Quit India” which was used by Gandhi on Indian freedom struggle. In between

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