According to the information technology era which is created the devices or technology that starting to harm the modern society health’s issues like sleep disorders, addicted to smartphone with the internet and it also following by the unhealthy lifestyle of modern society toward fast food, processed food and junk food and etc. The increasing of the awareness toward important of health care among modern society had created a market opportunity for Hockhua Tonic Company.
In order to meet the consumer’s demands and make them more convenience to access if they want buys traditional remedies to prevent any diseases arise, Hockhua Tonic Company has located 11 retail outlets in Malaysia which are offering its major products such as America imported ginseng, abalone, bird’s nest, chinese herbal and traditional products.
The first major target market of Hockhua Tonic Company is for those who want a better quality of life for themselves including their loved ones. This targeted consumer is targeted for Chinese consumers due to theirs purchase behaviours is to improve the quality of their life and secured them with the long term health care products. This type of consumer will buy the products regularly just for their daily life.
The second major target market of Hockhua Tonic Company is for those who, on average, are more health conscious. This targeted consumer normally is old folks and those patient who suffering the health issues and theirs purchase behaviours is just for
Furthermore, with the indication of health coverage, necessary care and improved population health
Audience Profile My target people would use my product because it gives them energy and it tastes nice. It could be used for leisure because you can relax and drink a nice drink. It can be bought as a treat because someone might not be able to buy or find one so if they are given it they will be happy. (Practical?) It is for the home because you can drink it at home.
This past decade has witnessed an increase in competition for the health care dollar which has led to an increased emphasis on marketing and advertising, in particular.” Coronis Health will identify their target market using research that includes focus groups, surveys, and having customers test products. Radiology is a business that can generate revenue up to $100 billion annually, so it is good find out the demographics or target
Jamba Juice is a smoothie and juice café that is known for their healthy alternatives to sugar packed meals and drinks. When they opened the doors to their first store in 1990 under the name of Juice Club, they were the only free standing healthy juice and smoothie café, similar to what was offered only in small, local health food stores at the time. In 2008 James D. White was hired as the new CEO of Jamba Juice. Bringing his experience from major US food and drug retailer, Safeway, White hoped to come up with a new strategic plan and direction for the company. However, the company faced many difficulties at the time: they had recently entered an area that was in direct competition with the likes of Starbucks and McDonalds, without the financial backing that those restaurants had.
Herbal products have been used for treatments since ancient times, before the exploration of synthetic industrial drugs. Since herbs are natural, most of the consumers believes herbal products are completely safe and the product use continuously increased and is reported 10-19% growth in United States. In U.S.A any botanical product affects the structure and functions of the body belongs to either a drug or dietary supplement and FDA regulates the dietary supplement. The author of this paper selected St. John’s wort ,as the herbal supplement for this assignment of patient educational flyer. Product Description: St. John’s wort (SJW) is a yellow flowering plant, grows in the wild used for health purpose for long time .The
It is a requirement that should be followed without paying much attention to profit acquisition. Quality products must reflect health standards and guidelines. With such aspects observed, authorities are not going to investigate the organization for any fraudulent dealings. The health and perception of customers in the market are essential.
With this in mind, the process of getting treatment on such chronic diseases has led to increases on the cost of health care on individuals affected. Another factor that has led to the increase in cost of health care is the emerging of new procedures, drugs and technology that are coming up for treating diseases. When new procedures, drugs and technology are introduced to the health industry, there is usually monopoly of medical products in the market thus there being a demand for these products thus, an increase to the health care cost. One of the
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
Herbal medicines are widely preferred by some individuals all
Motilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the
The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.
Janssen Pharmaceutica Janssen is one of the world’s leading research based pharmaceutical organisations and is part of the Johnson and Jonson family of companies. J&J is a diverse group of healthcare specialists. Johnson and Johnson was founded in 1886 and is an American pharmaceutical, medical devices and consumer packages goods manufacture. Janssen Pharmaceutical Companies of Johnson & Johnson, is dedicated to research and development of new drugs against the most important unmet medical needs of this generation, including oncology, infectious disease, neuroscience, cardiovascular and metabolic diseases and immunology.
Segmentation and Target Market Paper Positioning Statement Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor.
ABOUT THE SOFT DRINK INDUSTRY: The term "soft drink" refers to all types of nonalcoholic, carbonated, sweetened, flavored beverages. Nonalcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks are available in glass bottles, aluminum cans; PET bottles are disposal containers can be divided into carbonated and non-carbonated drinks. Soft drinks are being manufactured since so long. There are various flavors in soft drinks that are lemon, orange, mango and cola.
PORTER 'S FIVE FORCES MODEL OF FRUIT JUICE INDUSTRY COMPETITION BETWEEN EXISTING COMPETITORS: - Mango pulp industry has been entered a phase of rapid development. The consumers are more education and health conscious. The product has been recognized by the public. At present, the mango pulp market, there are more competent competitors, the variety of products in various segments both leader, but lack of a strong brand. Large enterprises are faced with the plight of lower profits while SME 's in the capital, channel, product and other areas subject to significant competitive pressure, coupled with the impact of a price war.