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Case Study Of Hot Burger Malaysia's Target Market

775 Words4 Pages

A hawker stall that I found near my house area which is a local burger stall and the name of this stall is “ Hot Burger Malaysia “ that is located at Bandar Baru Sentul near UTC. They have been operating the stall for more than four years and what amazed me is the person who is in charge of the stall is a female. The stall will only be open at midnight because for them local burgers are the kind of food that everyone would go for since its easy and fast to be served and the perfect food for chilling and relaxing at night.

Explain on the target marketing process involved

Target marketing is about attracting customers who will buy the products that you are selling by concentrating your marketing efforts on consisting the customer’s interest, hobbies and needs that could match your service offerings or products to make a profit. In order to get targeted market effectively, you must know who would purchase your products and how exactly you can reach them. Hot Burger Malaysia’s target market consists of customers that share similarity characteristics such as places, gender, lifestlye, transportation, age, inventory, locations and students who just got back from their universities or jobs. Since the area of the places is quite strategic because of the residential area are mostly flat and condominiums, their targets are just easy to aim. It could be the perfect chance for their business to grow its sales and making it a success.

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