Judul: IbM Pengelolaan Visual Branding dan Aplikasinya bagi Pengurus dan Guru di SD IT Bina Insani Semarang BAB 1. PENDAHULUAN 1.1 Analisis Situasi Menjelang awal tahun ajaran baru, setiap instansi sekolah swasta selalu mengadakan kegiatan promosi yang dikemas dalam program aktivitas Penerimaan Siswa Baru atau yang lebih dikenal dengan sebutan PSB. Salah satu aktivitas dari proses PSB tersebut adalah selalu menceritakan dan memvisualkan kelebihan dan keunggulan sekolah. Beberapa diantaranya seperti; prestasi sekolah, ekstra kurikuler, prestasi olah raga dan seni, serta fasilitas memadai yang dimiliki sekolah tersebut, sengaja dibuat semenarik mungkin agar mendapat perhatian dan kepercayaan dari masyarakat. Beberapa sekolah terkesan saling …show more content…
Dengan dukungan berbagai macam disiplin ilmu, maka branding dapat diterapkan dalam entitas apa saja, baik personal maupun lembaga, seperti perusahaan swasta, instansi pemerintahan, dan lembaga pendidikan baik formal maupun informal. Kegiatan branding memiliki peran dan fungsi yang sangat penting karena mencakup aspek yang beragam, mulai dari marketing, public relation, sampai pada tingkat advertising. Sampai saat ini pemanfaatan manajemen branding di sekolah-sekolah dasar masih belum maksimal. Hal ini dikarenakan banyak dari pengelola sekolah yang belum memahami peranan branding secara keseluruhan. Banyak yang megasumsikan bahwa branding itu adalah aktivitas tentang merubah/mengganti logo instansi. Namun sebenarnya, branding lebih dari sekedar mengganti logo. Branding menjadi sangat penting ketika seluruh elemen sekolah mampu memahami bahwa logo adalah bagian dari entitas sekolah yang tidak dapat dipisahkan dari visi misi, dan harus dikelola dan diperlakukan dengan …show more content…
Selain itu, pengabdian masyarakat ini merupakan wujud kepedulian para pengusul dalam wadah Universitas Dian Nuswantoro kepada masyarakat, khususnya SD IT Bina Insani. Adapun kualifikasi tim pelaksana, kegiatan pengabdian ini diusulkan oleh Edi Faisal, M.Kom sebagai ketua, yang saat ini sebagai pengajar di Program Studi Manajemen Informatika Fakultas Ilmu Komputer. Kegiatan ini juga dibantu oleh satu orang dosen, yaitu Bapak Muh. Ariffudin Islam, M.Sn yang merupakan dosen Program Studi Desain Komunikasi Visual Fakultas Ilmu Komputer,saat ini mengajar matakuliah yang berhubungan dengan identitas perusahaan dan branding. Pengabdian ini juga dibantu oleh dua orang mahasiswa yang kompeten di bidang
Marketing Communications: Communication is the essential task to establish a business. As “Brand name” is a non-profitable organization whose job is to collect surplus food from the functions held in richest suburbs in Sydney and also from various supermarkets, restaurants, café, bakeries, food manufacturer firms etc. for providing the vulnerable people, it will have to maintain proper communication with the donors. Information is the key to communicate or exchange with others for building relationship (UC Research Repository, 2014).
Since 2013 WIN Miami Chapter has supported the community through our work with Lotus House. Lotus House is a shelter and support system for homeless women and children who have gone through traumatic experiences, such as abuse and domestic violence and who have no place to go. Lotus House gives them shelter, food, therapy and education in order to build a better life. WIN members have provided meals and games for the children and donated clothing, and other necessary items. With great satisfaction and the help of Cat Foundation, WIN made a donation of $ 8,000 to further support Lotus House in their daily work of providing a supportive and nurturing environment to these women and children in need.
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
However, at the same time, there are certain negative impacts of advertising as well and Marks & Spencer needs to clearly evaluate them in order to avoid facing them. First of all, it is extremely essential for Marks & Spencer to implement its marketing strategy and plan in the organization’s processes only then advertising actions can be successful for the company in the international foreign market. (Czinkota, M. R., Ronkainen, I.A., and Moffett, M.H.2005) The marketing plan of the Marks & Spencer should be based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the
P&G Company has a good range of products, including own label products. It seeks to provide excellent products and service, to ensure high levels of customer satisfaction. Private label products have helped strengthen Profit Company, and through the good broad appeal, best brand and also P&G Company has received a wider consumer audience by advertising. Aggressive expansion abroad has helped to maintain high profits. While the disadvantage is that it’s cost full and time consuming, it takes up months to create a logo and put it out in public as well as a lot of money is invested to it, hence this might Couse product prices go up and another disadvantage also when it’s come to advertise their brand either on Television, Radios or Magazines
Burberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
2 LITERATURE REVIEW Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders.
ikiye b?ld?"?(in Turkish). H?rriyet. 24 January 2009. Retrieved?26
A brand name is the part of the brand that can be verbalised, through letters,words and numbers. The brand mark is the combination of symbols distinctive to the brand (Boshoff, Elliott ,Hair, Klopper, Lamb, McDaniel & Terblanche 2010:250-251). A brand can be visually separated from the competitor’s identity, a brand is seen as a successful identity. (Rowden 2000:123-124) The benefits of branding are as follows:
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
There is stability in politics and it is undergoing slow political reforms. For the first time in 2005, the local ruling body was held and more such reforms are being expected in the near future. Even though the king has tried to bring some reforms, namely the initiation of a legislative council and local elections, the country 's traditional practices and religious norms aren’t being compromised in the process. The conservative judicial system has no separation of powers and the final decision maker is the authorized judge by the king. Although there is a drive in their economy for foreign investors for sectors such as power, aviation, and telecom etc.
Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego. The brand promotion has unique impact on brand image.