Case Study Of Icici Bank

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ICICI Bank is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra, India. It is the second largest bank in India in terms of assets and market capitalization as of 2014. ICICI offers a wide range of banking products and financial services for retail and corporate customers through a variety of delivery channels and specialized subsidiaries in the areas of investment banking, life, venture capital, non-life insurance and asset management. It has a presence in 19 countries, network of 12642 ATMs and 3,845 branches in India.
ICICI Bank is one of the Big Four banks of our country, along with Punjab National Bank, Bank of Baroda and State Bank of India. The bank has subsidiaries in the Canada, Russia
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The campuses are divided into various tiers. IFBI is one such campus from where employees are recruited. The IFBI is collaboration with NIIT to give a degree called PGDBO. The course structure is designed by ICICI Bank. The banking software used at ICICI Bank is also made familiar to the students of PGDBO. The course consists of three months internship and three months course.
IMA includes a nine month course and three months internship. An all India selection is done for entry into this course. It is a fully paid course and includes a three year bond.1200 employees are trained every year. The recruitment manager looks for the competency fit between the employee and the organization. The philosophy of ICICI Bank while recruiting employees is that skill set of the employees is improved through their focus on various trainings however the bent of mind is essential.
The recruitment consists of a multistage process. Employees being recruited for managerial posts have to undergo an OPQ before their personal interview. Candidates applying to junior level posts undergo an aptitude test followed by an interview. The details of all the applicants are stored in a central
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The Bank’s performance management policy is to align individual and organizational goals so as to create a culture of result orientation amongst individual employees.
The performance management system by design optimizes the efforts of all the subsystems of the organization, working together to drive the overall organizational performance. It weaves across the organization a network of goals which help the employees stay linked to the organizational strategy and vision. ICICI Bank performance management is based on Balanced Scorecard approach.
360 Degree Appraisal: The top management of ICICI Bank is appraised through a 360 degree appraisal process. This process helps identify their leadership potential and suggest improvements. These appraisals is in place for managers above the level of Chief Manager and are as bench for the leadership bench. Feedback is taken from peers of the employee, boss of the employee, subordinates of the employee .The employee fill up a questionnaire about the employee. A maximum of 20-25 responses are recorded. The questionnaire is based on the employee’s performance on the DNA anchors of ICICI

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