Case Study Of J. C. Penney
In this week’s reading, we briefly examine Ron Johnson, former C.E.O. of J. C. Penney, and the dramatic attempts he undertook to change the financial fortunes of that company. When Johnson began his tenure as C.E.O, he examined the then company format for business. This consisted of mainly relying on frequent sales and the use of store coupons to gain customer’s business. Johnson was not pleased with the format and with the company reputation as being less than desirable. He began to formulate dramatic changes. Johnson’s idea was to reinvent the shopping experience at J. C. Penney into something more like the Apple store, as it created much success for both him, and the revamped Apple concept. He also wanted to rely less on the various
Why Is Jcpenney So Successful
1103 Words | 5 PagesThe JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
J. C. Penney Company
322 Words | 2 PagesJ. C. Penney Company, Inc. (JCP) is one of America 's largest store department of retailers. In 1902, James Cash Penney established the primary J. C. Penney store of department, initially named The Golden Rule, in the little mining town of Kemmerer in Wyoming. From that moment, J. C. Penney has gotten to be one of the biggest retailers in the discount and department of the retail business in 49 states with 1033 stores including Puerto Rico. Moreover, J. C. Penney works J. C. Penney operates “One of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business”
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