Jaguar Land Rover Executive Summary
1.0 Background of the company
1.1 Tata Motors Group
Figure 1: Logo of Tata Motors (Glass, Lewis & Co, 2016)
Founded in 1945, the Tata Motors is the India’s largest automobile company, and was formerly known as TELCO (Tata Engineering and Locomotive Company). It has grown rapidly since it was founded by Jamsetji Tata in 1868 (Tata Motors, 2018). The Tata Motors are more focus on producing and selling the commercial vehicles, passenger vehicles, midsize car and also utility vehicle segments to the customers.
The Tata Motors vision is “As a High-Performance Organisation, we are, by FY 2019, among the top 3 in Global CV and Domestic PV, achieving sustainable financial performance and delivering exciting innovations” and the mission is “We innovate,
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The two iconic brands of Jaguar Land Rover include Jaguar, with a range of luxury saloons, sports cars and luxury performance SUVs and Land Rover, which encompasses a portfolio of premium all-terrain vehicle (Jaguar Land Rover, 2014).
In addition, the Jaguar vehicles comprise the F-TYPE Coupe and Convertible two-seater sports cars, XJ saloons, the XF and XF Sportbrake, and the new XE sports saloons. The Land Rover’s range of products comprises the Range Rover, Range Rover Evoque, Range Rover Sport, the Land Rover Discovery, Discovery Sport and Defender (Jaguar Land Rover, 2015)
The Jaguar Land Rover vision is “We are entering the largest, fastest industrial revolution ever, driven by decarbonisation, air quality, digitization, connectivity, automation and technology. Against this backdrop we see endless exciting opportunities to create a world in which we will live safer, better, more connected and mobile lives”(Jaguar Land Rover, 2017). Moreover, the company mission is “We want to deliver more great products, faster that we have ever done before, we want to be leaders in the field of environmental innovation and we want to be sure our customers always come first “ (Jaguar Land Lover,
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After a few year, the Jaguar Land Rover revenues was increased at 24.3 billion in Fiscal 2016/17, up from the 22.3 billion in Fiscal 2015/16, on retail sales of 604, 009 units (up 16%). The EBITDA of 3.0 billion (12.1%) in Fiscal 2016/17, down slightly from the EBITDA of 3.1 billion (14.1 %) in the previous fiscal year and profit before tax (PBT) of 1.3 billion in Fiscal 2016/17 (up 21.0%) compared to 15.7 per cent last year (Jaguar Land Rover,
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