Swot Analysis Of Je Ris

The Drink “Je Suis” brand manager will try to tackle opportunities and challenges in many ways. “Je Suis” is a non-alcoholic tropical juice brand, which celebrates culture. It has many limited edition drinks for example “1001 nights” which celebrates the Arabian culture. Brand is an approach to recognize the products of one maker from those of another. There are many parts of a brand, for example, a name, logos, trademarks, packaging, design and numerous different things. Brands have seven perspectives. First The economic approach: brand as a major aspect of the marketing mix (product, place, price, promotion). Second the personality approach: brand connected to corporate character e.g. Microsoft corporate. Third the consumer based approach: what purchasers partner with brand, e.g. Coca Cola and the colour red. Fourth the personality

In a manner of speaking, the firm has a couple brands in the same item classification. It infers that the summary of free brands swells up. Brand proliferation is a favourable chance for brand managers, as it can grow the business sector and in addition the organization's share of the overall industry in the classification. It can likewise expand the organization's clout at the retail level by offering assortment. New brands likewise create energy of the business sales team of the organization in the meantime. Having brands with unmistakable arranging is, the best strategy for minimizing cannibalization. Cannibalization alludes to a decrease in sales: volume and income, or share piece of one item as an aftereffect of the presentation of another item by the same maker. In the event that diverse brands are intended to convey distinctive advantages to diverse fragments of business sectors, it can limit rivalry among brands. An example of this is the brand Johnson & Johnson who have under this brand Johnson baby products and Listerine mouth products, e.g.