Case Study Of Jollibee

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Chapter 1 THE PROBLEM AND ITS SETTING Introduction The original owner Tony Tan and his family opened a Magnolia ice cream parlour in Cubao Quezon city in 1975. In 1978 he and his siblings engaged the services of a management consultant. Manuel C Lumbia,Who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumbia was tans last business and management mentor throughout its true decade history. Jollibee became a success enjoying rapid growth, the chain opened successful milestones stores in the following years; its 100th branch in davao in 1991. In every major area in the Philippines, Once can count on multiple jollibee’s being around, ready to serve you a yum burger, Chicken joy, or your own personal favourite. According to the official website, in less than 10 years, in 1984, Jollibee reached the 500 million pesos sale milestones. Another 5 years later in 1989, Jollibee accomplished another amazing feat reaching the 1 billion peso sales mark – and being the first fast food chain in the Philippines to do so, Other noble accomplishment include becoming the top 100 corporations in the Philippines in 1987 and becoming the first fast food service company to be listed in the Philippines stock exchange. The prestigious award of “World entrepreneur of the year” was given to found Tony tan in 2004. Statement of the Problem The objective of this research is to find out
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