Case Study Of KFC Company

Introduction

As the leading driver of global growth in consumer food service, the fast food industry is reaching new consumers constantly through value-added menus, dining experience upgrades and rapid worldwide expansion. As representatives of this industry and experienced multinationals, the American fast food restaurant groups of KFC (Kentucky Fried Chicken) and McDonald’s are dominant fast food chains both in China and other parts of the world.

I choose KFC Company as the case study because KFC Company is the worldwide company that has many branches around the world. Therefore, I can research different cultures from KFC’s branches and make an analysis of potential problems and challenges related to the case. (www.kentuckyfriedcruelty.com/w-whykfc.asp)

recession, recovery) and Unemployment rates. Due to downturn the income of the Kentucky Fried Chicken has steadily fallen down and most of the employees were left without jobs and the rest of the employees were employed for very few hours also the organization had to minimize their budget.

Social factor:

It includes the cultural and demographic aspects of the external macro environment. The potential of the employees who come from diverse backgrounds and work together in the company and customer trends and aspect which the company has to contemplate as per their needs and wants of the customer such as variations in lifestyles, Level of education, Demographics and Change in customer’s needs and

Technology has now become the most important aspect in the company (KFC) as customers nowadays are habitually thrilled and satisfied with service including latest technology that is available in the restaurant. The latest Technological methods that are used to serve the customer faster are such as digital screens for placing orders and cooking utensils etc. Best Global Brands (2012)

Legal factor:

KFC has to sustain the rules and regulations allied to the hygiene factors through providing its employees with the accurate training concerning the food and safety, personal hygiene, clean work environment and correct use of the tools. Legal factors also deal with the legal environment in which KFC operates. For example, the U.K has come up with the introduction of age discrimination legislation and increase in the minimum wage and greater requirement of recycles. When speaking about the hygiene it’s a very true example were KFC had to bare the high penalty because of failing in maintaining food hygiene.

Environment