Case Study Of Kellogg's Corn Flakes

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February marked the 112th year since Kellogg’s was founded. As it continues to progress into the future many wonder how Kellogg’s is going to approach this. It has progressed beyond just being a cereal company since it was founded in 1906. Kellogg’s Flagship Product, Current Market, & Pricing Strategy Kellogg’s flagship product, Kellogg’s Corn Flakes, is the iconic cereal of this company. This corn flake cereal has been around since the very beginning of Kellogg’s. It was first discovered when W.K. Kellogg accidentally flaked wheat berry. He kept experimenting until he flaked corn, thus leading to Kellogg’s Corn Flakes. This cereal has significance today due to its position as the iconic cereal of the company. It is a distinct reminder of…show more content…
In the past few years Kellogg’s has been promoting growth in their company by introducing Egypt into their market. In late 2015 Kellogg’s acquired Mass Food Group, which is the leading cereal brand in Egypt. The president of Kellogg Europe, Chris Hood, stated “The combination of Mass Food Group 's manufacturing capabilities, established local brands, and sales and distribution infrastructure, coupled with Kellogg 's product innovation, international sales knowledge, iconic brands and marketing expertise, will help unlock the growth potential of the cereal category in the key markets of Egypt and North Africa." By introducing cereal such as Kellogg’s Corn Flakes to Egypt and North Africa, Kellogg’s will be able to expand their company, making this a target market for them. Along with focusing on expanding the company to new locations, they also focus on selling their products to a specific…show more content…
Since Kellogg’s payed for a 50% stake at Multipro, a sales and distribution company in Nigeria and Ghana, Kellogg’s has strived to expand their market in West African countries. Due to the population growth in these countries, it will offer Kellogg’s many more people to provide breakfasts to long-term. Marketing healthier food options such as Kellogg’s New Quick & Easy Cereal in countries such as Nigeria is also a good thing since there are problems such as vitamin A deficiency in South Africa. The fruit in Kellogg’s New Quick & Easy Cereal will be helpful to these people, providing them with a vitamin-rich breakfast option. Although, the people living in these countries get paid little, GDP growth has an average of 5.8% across West Africa. This is likely to result in a boom in consumer spending power. Due to this, Kellogg’s will be able to introduce this product to these countries in the

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