Valuable Rare Essay

1269 Words6 Pages

MICHAELA

Product: Leather Tote Bag
Valuable Rare
Yes No
Result: Competitive Parity

Michaela’s bestseller product is their tote bags that are available in different colors and printed patterns. It is not rare because some brand also offers the same kind of bag like theirs.
Price: Php 699
Valuable Rare
Yes No
Result: Competitive Parity
Price is valuable because the quality of the bags fit the price that their target market can affordably buy. It is not rare since their competitors can price it the same with them.

Place: SM Department Stores
Valuable Rare
Yes No
Result: Competitive Parity

It is valuable because SM has been built in every city that gives convenient to the customers. It is not rare because their competitor has its own space in SM department stores that could also be located in the same place with their products.

Promotion: Social Media (Michaela Website) & …show more content…

It is not rare because branded companies like Adidas and Nike also offer drawstring bag and there are other companies that sell tis kind of bag.
Price: Php 500
Valuable Rare
Yes No
Result: Competitive Parity

It is valuable because they just price it right and it is affordable for the customers. It is not rare since their competitors can price it the same with them or higher when offer better designs.
Place: Bazaars
Valuable Rare
Yes No
Result: Competitive Parity

It is valuable because there are a lot of bazaars in a year especially when it is “ber” months, there are a lot of people who likes to buy things from bazaar because it is more cheaper and famous bloggers and other actors are also going to bazaars. It is not rare because it easy for other competitors to join in events like this.
Promotion: Social Media (Instagram)
Valuable Rare
Yes No
Result: Competitive

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