Case Study Of Lemon Square VRIO Capability

Lemon Square VRIO Capability
Power Pops 25g (Product)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity

It is valuable as a product because it is a snack that is categorized under the oats and cereals category. However, other products like Nutribar and Fitbar are also available in the Philippines.
Lemon Square VRIO Capability
P6.15
Valuable? Rare? Costly to Imitate? Organized?
Yes Yes Yes Yes
Result: Sustainable Competitive Advantage

It is valuable because competitor’s target is different from Lemon Square’s Power Pops. It is rare because competitors have a pricing that exceeds P10. It is imperfectly imitable since most of the competitors are international brands therefore price cannot just be lowered to compete with Rice Pops. It is organized to capture value because the company is capable of producing more products to match the consumers demand.
Lemon Square VRIO Capability
SM Supermarket – SM San Lazaro (Place)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity

It is valuable because it is placed in the section specifically for energy bars. However, it is not rare because competitor’s products are also placed in the same aisle. It is placed together with its indirect competitors like Nutribar and Fitbar.
Lemon Square VRIO Capability
Power Pops TVC (Promotion)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity

Its promotion is valuable because it frequently shows commercials