However, the merchandise should be marketed in such a manner that it makes the consumers feel the product is exclusive to our store. Larger businesses ultimately have an array of advantages over their smaller competitors. For instance Walmart has a more recognizable brand and they can easily outspend smaller businesses like ours, on marketing and advertising in order to secure that advantage. Walmart in this case would more than likely use economies of scale to undercut us on pricing. I believe one area where Cityjoy would find advantageous is in the area of flexibility.
Introduction Wal-Mart Stores, Inc. (branded as Walmart) is a U.S.-based, low-cost retailer and the largest corporation in the world in terms of revenue in 2009.24 Walmart is a multinational corporation with an expansive supply chain network which delivers goods from suppliers to its stores. Walmart has a total of 242 distribution centers (DCs) and 8,423 stores worldwide.25 Within the United States; the company has a total of 49 DCs. Imports into the United States move through the ports of Los Angeles/Long Beach, California; Norfolk, Virginia; Savannah, Georgia; Houston, Texas; and Elwood, Illinois. Goods are moved within the U.S. by 7,950 truck drivers, 7,200 tractors, and 53,000 trailers. Wal-Mart, like most of top retailers, has both online
In 1991, Wal-Mart went international by opening two stores in Mexico City and then in 1992 they opened a store in Puerto Rico. By 1994, Wal-Mart was open to consumers in Canada as well as value clubs in Hong Kong. No later than 1995, “Wal-Mart had 1,995 Wal-Mart stores, 239 Supercenters, 433 SAM’S CLUBS and 276 international stores” (Walmartfacts.com, 2006), also this year marked Wal-Mart entering all 50 states. Wal-Mart entered several international markets which included: Argentina, Brazil, Germany, and the UK. There were two joint venture agreements made between China, Korea, and Wal-Mart.
STEP 2: PERFORM EXTERNAL AND INTERNAL AUDITS Strenghts Brand name One of Avon's biggest strenghts is its strong brand name which adds value to their products and makes it easier to attract people and charge higher prices for their products (WikiWealth, n.d.). Differentiated business model Differentiated business model which allows Avon to differentiate themselves from the competition and to serve market segments that traditional drugstore brands would find difficult to
FILE # 3 INTRODUCTIONS Under the scenario of ZARA fashion stores, the outcome is the best strategies and techniques of the company which making it unique and best among the competitors therefore company enjoying the best competitive advantageous on its competitors as the innovational strategies and especially the trained employees that are fully responsible to all out puts which are ambling them not to depend on out sourcing’s Therefore the company is at the top of market and enjoying the best cash flow while supplying the best range of outputs and clothing’s to the end users at the best prices thereof and much faster than other brands also. ANSWER TO Q # 1 EPHEMERAL EXPLANATIONS Successfully the ZARA manage the key strategy of distributions
Kroger would be Walmart’s direct competitor. After Walmart Kroger is the second largest retail store. A strategy for Kroger is that they are able to offer private-label products, keeping prices low, as well as offer more product variety to its customers compared to Walmart. This strategy attracts high-income customers and generates higher revenue. The chain is renowned for excellent its customer service, loyalty program, and extensive
CORE VALUES AND SERVICES The part which makes Metro more successful is its core values: Sustainability; Customer first; Win-win situation. The services rendered are its delivery services which are basically meant for customers’ convenience. One Stop Solution also provides range of products at one place. One of the most unique facility is live banking facility provided by Metro produces first quality products on demand
This could easily increase the chances of success for the franchise. On the other hand, franchising reduces the risk of failure for the company’s owner as the franchisee usually shoulders majority of responsibilities including financial and operations issues. Therefore, the franchisor will only carry a minor part of liability. As a result, franchising is one of the best idea for business that want to grow into their full potential and enter the international market. As it can easily generate serious profits.
(1)Explain what is meant by customer loyalty and why it is important for the business Customer loyalty is both an attitudinal and behavioral inclination to support one brand over all others, whether because of fulfillment with the item or administration, its accommodation or execution, or just recognition and comfort with the brand. Customer loyalty inspires purchasers to shop all the more reliably, spend a more prominent offer of wallet, and feel positive around a shopping experience, helping attract consumers to familiar brands in the face of a competitive environment. It is important for the business to get more customers and improve business. There are some important reasons why customer loyalty is important for business are listed below. Repeat business Loyal customers will buy products over and over after some time.
The start of Tesco.com which was built on the back existing stores and with low capital spend, was the start-a key internal requirement. Tesco’s international operation, which started in1994, has steadily expanded and now accounts for half of its total retail space. Second, The Store Group was established in year 1968. It is also recognized as the largest and oldest existing supermarket and departmental chain by The Malaysia Book of Records since year 2001, with 75 operating outlets spanning approximately 1 million