Case Study Of METRO Cash & Carry
3. INTRODUCTION Today retailing services has become very much important in the competitive environment. Customer service quality has been widely used by the retailers as one of the important strategy. Retailing is the second largest employment provider after agriculture. The sector is witnessing a radical change as traditional retail markets are replacing with new formats such as discounts stores, departmental stores, hypermarkets, supermarkets etc. In this competitive environment the retailers are more forced to concentrate towards Customer service & their satisfaction. In retail stores, the customer service is includes like counter service, billing the products, offer explanation to customers, providing them coupons, explain the product …show more content…
It is 3rd largest trader in world, 2nd largest in Europe & the largest in Germany with a turnover of 59.9 Billion in 2006. METRO is operating around 2378 locations in 29 countries, with employees numbering over 263000. At the operational level, the group’s five sales divisions conduct business independently in their respective markets. With over 100000 employees worldwide, the company achieved sales of 31.7 billion in 2007. By generating almost 50 percent of total sales, METRO Cash & Carry is the top-selling sales brand of the METRO group. Assortment and service of METRO Cash & Carry’s unique business –to-business model are targeted only towards professional customers such as hotels and restaurants as well as small and mid-sized retailers or institutions. The company offers these special groups a high level of assortment competency both in food and non-food as well as attractive wholesale prices. An efficient and internationally conferrable concept ensures success in entering new markets. Slogan: “METRO hai to sub kuch hai” Showing metro’s operating countries As of April 2015 Metro is operating in 29 …show more content…
The first Mumbai store was opened in 2008 at Bhandup. The Kolkata store located at Kalikapur, EM Bypass was opened in 2008. A Metro Cash & Carry store was opened at Ludhiana city in Punjab in the first week of September 2011, located on the Jallandhar Bypass road. The second store in Mumbai was opened on 17 November 2011, near Western Express Highway, Borivli (E). In the beginning of 2012 Metro opened 2 more stores in northern India including one in New Delhi and one in Jaipur, with plans to open
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