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Muj And Ikea Case Study

2220 Words9 Pages

Due to the internet and the continuous advancement of globalisation, the society of our world today is a part of everyone’s life. Be it a casual observer or a well-traveled businessman, it is easy to see the effects of globalisation. In fact, one of the most interesting areas to observe would be the impact of globalisation with regards to design. The purpose of this paper is to find those influences in action via a case study between MUJI and IKEA. Considered the top dogs in contemporary lifestyle design, MUJI and IKEA are out for worldwide domination of domestic lifestyle. Their weapons of choice are curiously similar - functional and ornament-free tools for everyday living. Common mundane objects imbued with the spirit of Scandinavian modernism …show more content…

However, writer William Gibson understands that this recourse of traditional Japan, in essence, is - imaginary. MUJI, he describes, “calls up a wonderful Japan that doesn’t exist. A Japan of the mind, where even toenail clippers and plastic coat-hangers possess a Zen purity: functional, minimal, reasonably priced. I would very much like to visit the Japan that Muji evokes” (Gibson, 2001). The DIY culture prevalent in IKEA helps reduce costs and make transportation easier, but beyond this, the company upholds an almost religious belief in improving not just the lives of people, but the very people themselves by encouraging them to take control. (Randomwire, 2011) “We have decided once and for all to side with the many. What is good for our customers is also, in the long run, good for us…Happiness is not reaching your goal. Happiness is being on the way.” (Theguardian.com, …show more content…

The world has and always will be adapting products from a variety of seemingly exotic far away lands. The difference between the old views and the current modern view one is that we can integrate into a global system through communication, technology and philosophy. So how can we retain much of our culture that seem to be lost in our fast paced society? Presenting a firm and strong foundation in our cultural and historical design knowledge, studying population trends, making use of production and decor trends and their relation to the global market. (Kermi, 2002) All these can be used to accomplish the

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