Case Study Of Macy's Competitive Strategies

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The purpose of Chapter 3 is to provide information about Macy’s current strategies, finances, and operations. Also, this section will evaluate the performance of the company at a functional and corporate level through the analysis of financial data. It will review the Macy’s competitive strategies toward customers with the goal of being more proactive at the time of attracting them; and in this way, continue competing in the market. The analysis of these strategies constitutes an indispensable tool to explore and find a positive development for the Company in future years. Consequently, this chapter looks for a review of the mission and vision of the company with the aim of continuing being a top leader in the retail industry. Current Company

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