Magna Pistrinum Industry: Food And Beverage

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Diploma In International Business

Business Management
Academic Year 2015/2016, April Semester

Tutorial Group: TZ01

Group Members: Adam Firdaus Tan -S10164685D Brenda Ho Wei Chun -S10165439B Loh Ye-Yang Benedict -S10164173H Ong Zheng Qing -S10163860F Yeo Siew Ying -S10166375F

Tutor: Ms April Ng

Date Of Submission:

Description of Business
Name of Company: Magna Pistrinum
Industry: Food and Beverage
Nature of Business: Bakery and Confectionery
Business Objective: To provide quality products to serve the middle and higher income groups through product innovation and advanced bakery technology

With knowledge …show more content…

Planning Function

Our Mission: Magna Pistrinum works on discovering the best taste suited for our customers with innovation and quality.
Why the mission?
Magna Pistrinum is a bakery that aims to provide the middle and higher income group with quality baked goods. That being so, our customers are of utmost importance to us, their taste and preferences are our main priority in creating pastries of great variety. For us to even qualify to serve our goods to these customers, Magna Pistrinum must first and foremost:
- Ensure that our baked goods are of the best quality attainable in the baking industry.
- Inculcate in the employees the idea of innovation to constantly create new and out-of-the-norm kinds of pastries.

Our Vision: To be a thriving business; an established and popular bakery option where employees are inspired to create for the satisfaction of people’s desires.

Why is this our Vision?
Similar to any other company, we aim to be successful with our business and hence, “a thriving business” would be the excellent description of what we see Magna Pistrinum to be in the future – prospering and …show more content…

This is an important factor that we considered as we feel that a successful company should have motivated and passionate staff members. By having a high morale, staff members will feel more committed to projects. Not only do we want satisfied customers and a successful business, but we plan to have happy staff members who are led by a manager/managers that will not only leader creative ideas, but will also guide and apply concern for his fellow workers. The strongest communities have been the ones that are able to maximize benefits for their people and thus the democratic leadership style would fulfil this

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