ipl-logo

Hotel Benchmark Analysis

964 Words4 Pages

1. Introduction
The nature of Hospitality Business is a kind of service which provides food, drink, accommodation away from home (Lashley, 2000). Nowadays, there is a lot of pressure of competition among hospitality industry. So many international firms use benchmark to analyze their rivals.
The two companies that we will compare are Marriot Hotel and Nottingham University Hospitals. Marriot Hotel is located in the United States. J. Willard Marriott founded this company in 1927 and expanded his company as a service industry chain several decades later. It is a paragon in hotel market and it is one of the most international hotels at present. Its hotel services, hygiene, coziness, etc. is known to all the world. Nottingham University Hospitals …show more content…

Including number of units, department, financial data, sector costs, etc. The ultimate objective of benchmarking will be a research plan and an improvement program which can fulfill the expectation of customers (Omachonu and Ross, 1994) to make choices. If an enterprise does not make a use of benchmark to compare with rivals, they will be laggards someday. So, in search of some representative cases or service departments’ examples are efficient channel. The most crucial parts are that analyze the data we found and compare them respectively. In that way, the project objectives which to find out the advantages of each hospitality institution and create available basic standard to improve or promote the development of the hospitality …show more content…

 What is the main goal of NUH and Marriot?
 How do they keep balance of target profits and market demand?
 Are there any financial differences between the hotel and hospital?
 What are the differences in Key Performance indicators?
 What are their business models respectively?
 Do they have any (excellent) management strategies?
 What are the advantages and disadvantages of their management strategies respectively?
 The different customer group if can affect consuming behavior?
 What kind of CSR do they have?
 Which common managerial experiences are also applies to a Dutch hospital?
4. Research Methods
Our conclusion is based on the methods we used. We plan to through the following methods:
 Do desk research in order to know the meaning of the benchmark. Only according to Benchmarking, can we carry on the research.
 Do a survey of two hospitality businesses (NHU and Marriot Hotel). Being in-depth knowledge is helpful to find out the results.
 Professor from a Dutch hospital will hold a lecture. The introduction will be professional and vital.
 Establish a focus group and assign tasks. Group work is very important. A strong, united team is an essential and a good corporation is more

Show More
Related

  • Nt1310 Unit 2 Section 2

    689 Words  | 3 Pages

    As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being

    Read More

  • Mainstays Medical Center Vision Statement Paper

    1562 Words  | 7 Pages

    Introduction As the administrator of Mainstay Medical Center, I will create a mission and vision statement for the organization, identify strategic goals and recommend strategies that will be effective in achieving the goals of the organization. In this paper, I will also identify strategies to gain a competitive advantage with other organization while ensuring goals for Mainstays Medical Center to remain successful. Mission and value statements for Mainstays Medical Center Mission statements are the beginning of an organization’s planning and goal setting process. A mission statement should align with the fundamental values of the consumers and the population it serves as well as the beliefs and competitive positions.

    Read More

  • Affordable Care Act Case Study

    1668 Words  | 7 Pages

    For the healthcare system of the United States to be successful, there should be a positive relationship between the physicians and the hospitals who can be both competitors and collaborators. It is the role of physicians to make major decisions such as performing procedures, admitting patients and the use of supplies such as pharmaceuticals within the hospital. The concept of hospital-physician alignments has existed since the early 1990’s. Since that time, healthcare systems and many hospitals have shifted to different models of physical alignment. From this, hospitals hope to attain better financing, security and to capture the market share.

    Read More

  • Northwestern Memorial Hospital (NMH) Matrix Analysis

    170 Words  | 1 Pages

    Undoubtedly Northwestern Memorial Hospital (NMH) have preserve their number one spot in Chicago. Northwestern Memorial hospital have implemented an essential commitment to remain at the fore front of healthcare. In order for NHM to continue to be the leader the organization applied precaution such as strategic planning. Furthermore, the organization understands its product life cycle, its strengths, weakness, opportunity, and threats (SWOT).

    Read More

  • Premier Inn Swot Analysis

    1718 Words  | 7 Pages

    In fact, the hospitality sector is always affected by various economic tendencies, both negative and positive. The strategic plan will outline the major actions required for conducting the business. The strategic capabilities can be identified by means of VRIO criteria, where V stands for value, R for rarity, I for imitation opportunities, and O for the company’s competitive advantage (Evans, 2015).

    Read More

  • Business Analysis: Outrigger Hotels And Resorts

    961 Words  | 4 Pages

    1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels.

    Read More

  • Swot Analysis Of Hyatt Hotel

    1533 Words  | 7 Pages

     Background & History Hyatt Hotels Corporation is involved in the franchising, management, development and ownership of Hyatt-branded resorts, vacation & residential ownership properties, and hotels internationally. Hyatt was established by Jay Pritzker in 1957 (Hyatt Hotels, 2015). Hyatt Hotels Corporation, once called as Global Hyatt, is a worldwide hospitality organization. The organization is headquartered in Chicago, Illinois and utilizes 46,000 individual employees but now this organization is gaining a major part of its business from their branches in the United Arab Emirates (Hyatt Reports, 2015) as UAE alone accounts for approximately 30% of the entire Hyatt Hotels Corporation system. (HYATT, 2015)

    Read More

  • Swot Analysis Of Hotel

    887 Words  | 4 Pages

    They have two restaurant and executive lounge in their hotel chain. The hotel offer donations for National Kidney Fund. Through economic factor, business examines the economic issues that are bound to have an impact on the company. They use their advertising for newspaper with target of Malay people. This hotel targets Chinese, Myanmar and Indian people.

    Read More

  • Rosewood Hotels Case Study

    1037 Words  | 5 Pages

    CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

    Read More

  • Marriott Organizational Structure

    846 Words  | 4 Pages

    Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.

    Read More

  • Teamwork Assignment

    1145 Words  | 5 Pages

    Having worked in many group assignments both as a leader and member, the most important aspect is how effectively the group is managed. I have significantly improved in my managerial skills after understanding the needs of different members

    Read More

  • External Factors In The Hospitality Industry

    1245 Words  | 5 Pages

    Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

    Read More

  • Marks And Spencer Competitive Analysis

    1614 Words  | 7 Pages

    In reference to Marks and Spencer, it is essential for organisation before making use of best-in-class benchmarking to measure organisational performance by analysing internal as well as external competition. It can be an integral part for improvement of organisation, however it is a fact that Marks and Spencer could not able to employ all the relevant strategies patented by competitors. But it can help in making appropriate business decisions as management will be aware of all the advantages as well as difficulties that lies in incorporating specific changes. It depicts that role of best-in-class benchmarking data play efficient role in decision making process which is dependent on the business requirements of Marks and Spencer (Shao L. P.,

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    The relationship between Hospitality and Tourism, Tourism and hospitality help each other, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. The inter-relationship between Hospitality and Tourism industry is

    Read More

More about Hotel Benchmark Analysis

Open Document