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Case Study Of Masafi Company

1904 Words8 Pages

Masafi Company is a very famous company among UAE residents and it’s a reliable product in term of quality and healthy. Since 1976, Masafi have led the market for more than three decades. Today, Masafi Company is the premium source for pure natural mineral water in the region. Masafi meet its challenging goals through continuous reinvestment, innovative manufacturing and smart marketing strategies. Today, Masafi offer a wide range of premium products from pure natural mineral water, fresh and natural juices, chips, basmati rice and world-class tissues.
2. Intensive growth
A. Market penetration strategy
Market penetration is a strategy used to increase the company revenue by increasing or changing the customer 's consumption habits using its current market and current products. Masafi use penetration strategy like advertising for its customer through TV commercials at different countries, posters at supermarkets and groceries, wallpapers at UAE and other countries streets. I think that Masafi is doing good job advertising for its products but it could use more advertising. It would be more effective if Masafi do more advertising for the other products like the potato chips, rice and juices to make customers aware of the new and developed products.
Make Masafi customers more aware of drinking water:
Also it 's recommended that Masafi Company Include information at advertisements and the product itself that shows how important to consume water all over the day and this will

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