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Case Study Of Maybank

1032 Words5 Pages

1.
Investigate and analyze the company’s history and growth.
About Maybank Maybank is Malaysia’s largest financial services group with an established presence in the ASEAN region. May bank has 708 billon and market capitalism increase to 82 billion. Maybank ranks fourth by assets among banks in ASEAN and is among the top 100 banks in the world, including the fifth largest Islamic bank globally. Net operating income for FY2015 reached to RM21.2 billion. Maybank home markets are Malaysia, Singapore and Indonesia. We have presence in 10 ASEAN countries with a combined branch network of 1,177 offices in ASEAN. Maybank also have a presence in the international financial centers of Hong Kong, Shanghai, London, New York and Bahrain with associates …show more content…

Now a days a lot of new banks in market so competition is very high. But Maybank is providing a lot of best facilities to its customers. And also Maybank has a big collaboration with many international banks in different countries. And because of large big business Maybank has ability to face some kind of political unstable situation in Asia. May be Maybank interest rate is high, but on other side Maybank is providing a lot of facilities to its customers, like large amount of ATMs, best online banking and quick lone providing with minimum …show more content…

Our ultimate goal is to become a regional financial services leader by 2015 in the form of the following:
1. Undisputed No. 1 Retail Financial Services Provider in Malaysia
In Malaysia, we aim to maintain our top ranking, in terms of overall market share, across our core retail financing products including mortgages, automobile financing, credit cards, unit trust financing, and individual deposits. We intend to reinforce our leadership position in touch points and distribution network as a key community destination and focal point.
Our Customer Value Proposition centres around convenience and serving the needs of the community and we are committed to the values of a One-Stop-Shop, Needs Based Selling and World Class Services. We will leverage on a shared distribution model across all parts of the Group network, and will customise and differentiate our products by segment to meet the needs of our four different types of customers: High Net Worth, Affluent, Mass and SME. The Group will also capitalise on technology and innovation to achieve high performance in processing times and customer

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