Case Study Of Mcdonald's Marketing Strategy In India
Assignment Of International Marketing
Submitted To: Sir Tassadauqe Hussain
Submitted By:
Rabbiaazmat Mir 12130920-086
Tayaba Tariq 12130920-082
Sabeen Mushtaq 12130920-091
Shafaq Hussain 12130920-106
Umar Ilyass 12130920-077
Section B
Bba 6th
CONTENTS
CASE STUDY OF MCDONALS
CASE STUDY OF KFC
CASE STUDY OF COCA COLA
CASE STUDY OF
CASE STUDY OF BMW
McDonalds Marketing strategy in India
⦁ McDonalds was started its business as fast food restaurant in 1940 by two brothers Richard and Maurice in California and San Bernardino. In India McDonalds start business in 1960 by joint venture between ice Connaught plaza restaurant and hard castle restaurant. The company opens their first outlets in various metro cities. After
…show more content…
With 23 brands and consolidated sales of €17.5 billion in 2008, the company is an industry leader in every sense. Keen to ensure that it maintains its position at the forefront of the cosmetics business sector, the company needs to attract and identify talented people who are well suited to the L’Oréal business culture. Employing over 67,000 staff in more than 130 countries, L’Oréal’s scale and scope allows it to offer staff a range of challenging, stimulating and highly varied career choices.
L’Oreal has engaged in many forms of Market Segmentation in their venture in India, with different variables during different time periods. Firstly we will discuss the segmentation methods when it firstentered the market in 1991.
L’Oreal first segmented the population into the different sexes as they thought heir products’ “combination of low price and natural ingredients would fit India’s market, where women use plants and herbs as part of their beauty culture”. Their product specifically catered to the women of India, though later our group discusses how it should carve a niche market for itself in the Men’s sector. Psychographic Segmentation: L’Oreal segmented India into different groups based on their thinking and
Est1 Task 4
816 Words | 4 PagesThe segmentation process allows Company X to understand the changing needs of each demographic. Emerging opportunities can be easily identified in potential markets. To address retail customers within different industries accordingly Company X must develop an effective demographic segmentation strategy. The customer segments of Company X will be a diversified group. The groups are broken down into two main categories which are individuals and businesses.
Marketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesFor the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Compare And Contrast Coke And Mcdonald's Global Branding Strategies
2752 Words | 12 PagesQUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?
Apple's Target Market Analysis
1625 Words | 7 PagesSegmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.
Loreal Pestel Analysis
1016 Words | 5 PagesLancôme immediately creates an association with Paris and happiness. It further positions itself as an award winning luxury brand. With brand ambassadors who aim to embody the vision of the brand, it clearly delivers a message that the range of products involved caters to the ‘elite’ economic strata of the society. Alike L’Oreal Paris, Lancôme too would have to adopt a strategy that develops a good customer lifetime value. c.
Mcdonald's Core Competencies Analysis
4002 Words | 17 PagesMcDonald’s mainly located in city centre, airports theme parks etc. This will attract a lot of consumer during peak hours. Lastly, core competency of McDonald’s is franchising. With franchising, McDonald’s can get the brands to international and national markets, franchising is the best tool which increase the rapid business
Marketing Segmentation Of Mercedes Benz
916 Words | 4 PagesMarket are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.
Market Segmentation Of Carrefour
1304 Words | 6 PagesCarrefour had to segment their customers because they had different needs, behaviors, and preferences; therefore, it was difficult for the company to meet every consumer’s personal characteristics (Wedel and Kamakura 2012, p. 6). Carrefour also had to segment their customers because they needed to come up with a marketing mix that will help the firm meet the needs its customers in their target market. Market segmentation refers to the division of a market into segments that are identifiable and similar. These segments refer to a group of people or organizations that have one or more features in common, which prompts to have same product tastes and needs. According to Wedel and Kamakura (2012, p. 6-7), market segmentation is important because it helps the organization to use their resources efficiently and make better strategic decisions.
Marketing Case Study: Hindustan Unilever
2155 Words | 9 PagesCASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Mcdonald's Strategy Analysis
1601 Words | 7 PagesMcDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
Mcdonald's Food And Beverage Industry Case Study
1972 Words | 8 PagesThe social forces that have an influence on the company’s products include by ethical and social orientations relating to the safety of their products, together with changes in meal intake behaviors and increasing nutrition and health awareness. In terms of technology, McDonald’s Australia Holdings’ food and beverage products are influenced by the levels of technology advancement in their quality and quantity per unit time of production. Through partnerships, the company is able to gain adopt technology that leads to flexibility, opportunities to gain new expertise and prowess, and novel technological knowhow and simplified consolidation and divestiture processes. The Primary and Secondary Target Markets for Mcdonald’s Australia Holdings The primary market for McDonald’s Australia Holdings comprises of direct consumers of the food and beverage products within the Australian public, while the secondary market for the company comprises of the Australian stock exchange market.
Strategic Management Case Study: Mcdonald's Corporation
3370 Words | 14 PagesThe diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.
Mcdonald's Market Segmentation
1402 Words | 6 PagesThe age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.
Cadbury Marketing Strategy
835 Words | 4 PagesAMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY To study about the company’s marketing objectives. To study company’s variety of products. To overview company’s competitors. To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.
Market Segmentation Of Unilever
761 Words | 4 PagesThe process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and
More about Case Study Of Mcdonald's Marketing Strategy In India
Est1 Task 4
816 Words | 4 PagesMarketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesCompare And Contrast Coke And Mcdonald's Global Branding Strategies
2752 Words | 12 PagesApple's Target Market Analysis
1625 Words | 7 PagesLoreal Pestel Analysis
1016 Words | 5 PagesMcdonald's Core Competencies Analysis
4002 Words | 17 PagesMarketing Segmentation Of Mercedes Benz
916 Words | 4 PagesMarket Segmentation Of Carrefour
1304 Words | 6 PagesMarketing Case Study: Hindustan Unilever
2155 Words | 9 PagesMcdonald's Strategy Analysis
1601 Words | 7 PagesMcdonald's Food And Beverage Industry Case Study
1972 Words | 8 PagesStrategic Management Case Study: Mcdonald's Corporation
3370 Words | 14 PagesMcdonald's Market Segmentation
1402 Words | 6 PagesCadbury Marketing Strategy
835 Words | 4 PagesMarket Segmentation Of Unilever
761 Words | 4 Pages