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Operations Management Case Study Mcdonald's

773 Words4 Pages

After having read this case study regarding the McDonald’s operation in India, countless of lessons have presented themselves. Firstly, regarding making entry into new market. Secondly Adapting themselves to new environment and finally dealing with challenges and turning them into opportunities. Entering a new market is no easy task even for an MNCs which has many subsidiaries around the globe, it is still a handful task especially in a very diverse country such as India. The reason for that because there are many factors to be considered such as the politic, culture, environment, technology, etc. as well as an overwhelming risks and side affect to the brand name when in the worst case the business fail however McDonald still manage to break …show more content…

Some the challenges that they face are with the technologies, politic, and other activist. With limit transportation method and technologies of storages and containment this raises many problems for the McDonald because their entire food supplies could spoil however McDonald dealt with the problem in a very professional and strategic manner, they introduced the storage technology and newer container unit to help solve the problem, the containment unit is divided into three layer with three different temperature for storing different type of ingredient this help reduce the cost of transportation because the truck do not need to deliver multiple time for different type of products. Thus the cost of production has been lowered. Moving on to the political factor which was also a main problem because the majority of the Indian has a problem with accepting the western culture yet the McDonald still managed to convince the government and people to see the good of McDonald some of the tactic in order to achieve this is by giving back to the Indian’s society by raising the employment level, giving high position role to the people, as well as cooperating with other organization to help children. An other factor that McDonald has faced while trying to break into the Indian market is to change its image in the eye of the environmental activist. According to a environmental and animal activist campaign that was the fast food industry in general has a very bad reputation with corrupting the environment, causing imbalance in the ecology and unbalance dietary habit for people due to excessive salt, fat, and MSG usages required for making the foods. Adding on to this the Fast food chain is also consider an anti-poor and made for the rich people who has surplus amount of money to spend on fun and entertainments. Thus in order to create a new image McDonald also encourage a environmental friendly space for their

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