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Case Study Of Mcdonalds's Unethical Marketing To Children

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McDonalds’ Unethical Marketing to Children
When doing marketing initiatives to children, there are many factors that needs to be considered such as addressing the worries of parents, responsibility in contents which should be children-friendly and the full advertising disclosure. McDonalds, one of the major fast food around the globe has been sadly involved in ethical case concerning marketing that are targeted to manipulate children in advertising the Happy Meal product (Megekerr, 2013). 20% of the sales of McDonalds consists the sales of toys, making them the largest distributors of children toys. The Happy Meal advertisement started in 1979 targeting children as target audience and its popularity had been very rapid, particularly in the Fun Box, which has a toy …show more content…

Through its play areas and its Ronald McDonald mascot, McDonalds targets children portraying that visiting the fast food is a fun idea (Rucki, 2013). McDonalds was sued in court eventually in 2010 for unethical practices particularly in marketing to children in the manner of providing toys along with the food. As assailed by Monet Parham, McDonalds had “invaded” the mind of her daughters who would cry for hours just to have Happy Meal. During the time when there is an increasing awareness of obesity and healthy eating on children, food marketing earned a timely lens and the issue of targeting children in the marketing campaign had been magnified largely in time and considering that there is a high expectation on McDonalds being a responsible multinational company (O 'Brien, 2011). With the charge of McDonalds regarding their toys, it raises issues on the influence of the fast food over unhealthy eating patterns who are bend on exploiting the innocence of children. Particularly in California, there is a law that particularly prohibits the serving of foods and toys due

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