13 The SWOT-analysis of Red Bull 13.1 Strengths 13.1.1 Market leader Today, Red Bull is the market leader in energy drinks all over the world. Statistics have shown that in 2003 Red Bull dominated the brand share of the energy drinks market in the UK with 80%. Moreover, the company produces two-thirds of the total energy drinks in Europe. This has made Red Bull the biggest competitor in Western Europe. As the main leader in 12 countries, the company has made it impossible for other brands to launch new products to the energy drinks market.
Social pressure on drinking and driving, increase in the drinking age and healthy diet propaganda make this business not attractive. There are Big Three companies, which held 77% of the market and combined with them Top 10 that held cumulatively 93% of the beer shipments in 1994. The rest 5.3% were shared by industry shipments and 1.4% by craft brewers. Recommendation: The market is overall attractive and new entrants will have good chances to succeed. In proof, there is a fact that Major Domestic Producers try to reposition to the specialty segment investing in existing craft brewing companies.
The reason behind this target market is because, raw honey is really medicinal and proven to cure wounds, cough, natural antibiotic, best alternative sweetener to diebetics and etc. Target Market: Health Conscious Lives in Manila 15 k above personal income Age 25-69 Based on the 15 Focus Group Discussions that was conducted by the business owners of La Miel Filipina, they were able to distinguish the target market they want. First they segmented which city do these people live, then they targeted the health conscious people. Then they segmented it to the level of personal income and even age as well. La Miel Filipina believes that by segmenting and being able to get the target market is very important because it will help them to focus more in satisfying the needs and wants of the particular sub unit.
Increasing consolidation in the new age markets helps to establish as a bigger player and also expand the product line. The consumers’ preferences have also changed in the recent times. While some of the traditionally wine drinking geographies have shown a slight slump in the consumption of wine, there are geographies like Japan which have shown quite optimistic trends in terms of its wine
Chapter 3 Strategic Intent La Miel Filipina’s Vision 5 years from now, La Miel Filipina envisions itself as a business that widened its scope of industry by producing different kinds of honey based products like skin care, cosmetics, and food and beverage that is based on honey. We will also expand and have own connections and hunters in certain provinces, so that we won’t need a supplier anymore. It aims to manufacture honey and be able to help and encourage local bee hunters to sustainably hunt the resources and educating people about the uses and benefits of honey by utilizing the very core of the business. La Miel Filipina will become the leading brand of both honey and honey based products, as it continuously improves their operation, human resource and marketing strategies.
According to the analysis done, the major water exporters are the US, Canada, France, Australia, China, Germany, Brazil, the Netherlands and Argentina. The major water importers are the US, Germany, Japan, Italy, France, the Netherlands, the UK and China. The results shows that the current global trade pattern significantly influences water use in most countries of the world, either by reducing domestic water use or by enhancing it. They recommend that future water policy studide at national level include an assessment of the effects of trade on water policy. The study shows that for water-scarce countries, it would also be wise to do the reverse: studying the possible implications of national water scarcity on trade.
Private household sector accounts for about 24% of total water consumption in the UAE. One of the largest contributors to water consumption has been the use of air conditioning systems, because of high temperatures almost throughout the year. An air-conditioning system not only consumes large amounts of energy, but also uses large quantity of water via chilled water pumps
With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking and pub culture, will collectively act to positively increase alcoholic drinks in the country. In terms of types of alcoholic drinks, beer and spirits will continue to comprise the largest volumes. Production Fermented beer is the main product being sold in the market. Production is measured in millions of liter in every production run.
In under a long time since its dispatch, Aquafina has cornered 11 percent of the market and Kinley has right around 33% of the market. News reports show that different MNCs like Unilever are likewise peering toward the market. Packaged drinking water industry in India is growing very rapidly as compared to beverage industry it has grown very fast with Bisleri being the top most brand in packaged drinking water. One of the major reason for this growth is water borne diseases because of which people nowadays are trusting packaged drinking water instead of tap water. And tap water being contaminated in India people don’t prefer to drink directly through tap they use filtration system and then they consume it.
These days Coffee Has become the most traded commodity in the markets all over the world . and in the middle east and north African countries the number of coffee consumers has increased a lot and the united Arab emirates and Saudi Arabia , morocco and Egypt are the most country with high coffee consumption . Studies have shown that the revenue for the most cafes comes from young people and students . Schaefer Says : Students and young people are a key demographic for coffee chains populations in deed . With the increasing in the number of cafes , the cafes start to compete to include more consumers for example , Starbucks cafes are around the world , the number of starbucks cafes only in Gulf stats are 300 stores , and many cafes now tray