Medina Spring Target Market Research

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Target market(s) (specific description of the market segment)
The target market of Medina Spring is the modern, innovative and fashion conscious individual from the UK, aged 20-30. Medina Spring is for the individual who loves to explore the beauty around the world, which is open minded to innovation and loves to match their outfits with Medina Spring water bottles.
Expected sales / Profit expectations
The goal is to increase sales by 20 percent per quarter by using free marketing. Medina Spring needs to accept that digital and content is the ONLY marketing nowadays. Medina Spring (which is the rebranded name of Oulmes in Morocco) does not have a presence in the Digital World until now. The aim is to build a presence through social media and thus to create a distinct brand via our canals to learn what our followers like about Medina Spring and then constantly create content around that particular theme. For example, as quoted before in the section target market(s) – Medina Spring is for the fashion conscious individual who loves to explore the beauty around the world and to match their outfits with Medina Spring water bottles. We want to create content where you can see images of people holding their Medina Spring water bottle at the coolest neighborhoods, restaurants, stores and spots in the UK but also around the world. Nowadays,
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There are already established patterns of consumption and behavior in the UK. As mentioned, the water industry in the UK is the fastest growing drinks market and a single person in the UK consumes around 30 liters water per year. It can be argued that our product is highly innovative. The degree of newness is pretty high as Oulmes needs to educate the British consumer about the water from the medina spring in morocco, which is communicated through certain channels (see expected sales / profit

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