Maslow Theory Essay

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1.0 Introduction

As at year 2015, there are 3 Mega Cineplex Cinema in Malaysia, These 3 cinema are located at Pacific at Prai Butterworth, Langkawai and Bertam. As a marketing officer in Mega Cineplex in Prai, I have the responsibility in helping cinema management to improving their sales by attracting more customers to choose their cinema. Basically, I will be based on the individual factor and the social-culture factor to attract customer to choose Mega Cineplex Cinema in Pacific.

2.0 Individual Factor
2.1 Motivation-Maslow Theory
The purpose of Maslow’s hierarchy of need is want to understand how can people be motivated. Motivate is provide someone a reason or motive to achieve something. Social need also called …show more content…

Cognitive dissonance may occur when consumer’s opinion is formed or consumer’s decision taken when opinion and cognition direct consumer in different direction (Schiffman, Cognitive Dissonance, 1997).

Consumer’s dissonance will be based on their satisfaction or dissatisfaction of their purchase. Dissonance could impact of consumer’s decision-making process, satisfaction with their purchase and affect consumers’ attitude. When consumer experienced dissonance, consumer will display those feeling, attitude and emotion such as stress, worry and unhappy. For some consumer, it’s an intolerable and painful thing. It’s an emotional conceptualization (Jillian C. Sweeney, 2000).

Mega Cinema can increase sales and attract more audience by avoid or reduce dissonance of consumer after purchase their product. Mega cinema can set a rule that can benefit consumer. For example: product such as merchandise can be exchange or return within 7 days after purchase. By this, consumer can reduce their dissonance as well as they can exchange or return the product if they are dissatisfy of their

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