1.0 Introduction
As at year 2015, there are 3 Mega Cineplex Cinema in Malaysia, These 3 cinema are located at Pacific at Prai Butterworth, Langkawai and Bertam. As a marketing officer in Mega Cineplex in Prai, I have the responsibility in helping cinema management to improving their sales by attracting more customers to choose their cinema. Basically, I will be based on the individual factor and the social-culture factor to attract customer to choose Mega Cineplex Cinema in Pacific.
2.0 Individual Factor
2.1 Motivation-Maslow Theory
The purpose of Maslow’s hierarchy of need is want to understand how can people be motivated. Motivate is provide someone a reason or motive to achieve something. Social need also called
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Cognitive dissonance may occur when consumer’s opinion is formed or consumer’s decision taken when opinion and cognition direct consumer in different direction (Schiffman, Cognitive Dissonance, 1997).
Consumer’s dissonance will be based on their satisfaction or dissatisfaction of their purchase. Dissonance could impact of consumer’s decision-making process, satisfaction with their purchase and affect consumers’ attitude. When consumer experienced dissonance, consumer will display those feeling, attitude and emotion such as stress, worry and unhappy. For some consumer, it’s an intolerable and painful thing. It’s an emotional conceptualization (Jillian C. Sweeney, 2000).
Mega Cinema can increase sales and attract more audience by avoid or reduce dissonance of consumer after purchase their product. Mega cinema can set a rule that can benefit consumer. For example: product such as merchandise can be exchange or return within 7 days after purchase. By this, consumer can reduce their dissonance as well as they can exchange or return the product if they are dissatisfy of their
This eventually leads her to challenge her self concepts to extreme levels, causing her to either liberate herself from the façade she created or sink into the role. Easy A describes many genuine psychological phenomena and I am going to focus on three of them; Cognitive dissonance theory, how societal and cultural norms dictate our attitudes and thoughts, and different ways of persuasion. The cognitive dissonance theory is the feeling of unease that is felt when we act in opposition to our attitudes, which causes a shift of attitude in order to be consistent with our behavior. Easy A depicts strongly the theory of cognitive dissonance on numerous occasions.
Shrinidhi Arunachalam Ms. Grande Academic English II 13 January 2023 Motivation is when one behaves in a particular way to achieve a goal. While it can drive an individual to work hard leading to positive outcomes, it can also cause an individual to engage in harmful or illegal activities leading to negative outcomes. In the novel The Great Gatsby by F. Scott Fitzgerald, Jay Gatsby is motivated by his love for Daisy Buchanan. Everything Gatsby does in his life is centered around winning Daisy back and proving to her that he is worthy of her love.
The Power Of Motivation We do things for many reasons but the most common reason is motivation. Motivation is what prompts a person to act in a certain way, or at least develop an inclination for specific behavior. Motivation is not the part that is important it’s what the motivation is, such as love or fear.
Motivation is defined as the process that guides, initiates, and maintains goal-oriented behaviours (Cherry, 2015). It comes when a person is willing to sacrifice his own time, money and energy to do well in a particular task. Motivation is an inherent action that provides us impulse to do something in order to achieve our goals. In the movie The Pursuit of Happiness, Chris Gardner who lost almost everything in financial crisis ended up living as homeless with his son. He was jobless and unable to support his son and wife therefore his wife left him.
Cognitive dissonance is the sense of mental disorganization or imbalance that may prompt a person to change when new information conflicts with previously organized thought patterns. The text states, “The incompatibly between your behavior and your new knowledge will make you feel uncomfortable” (381). I have experienced cognitive dissonance when preparing for an exam. For instance, I will not study or not study as well as I should for a test. Then when I receive my test back or my score is posted, I realize that I really should have studied a lot harder.
According to Maslow’s hierarchy of needs theory, there are five broad motivational needs classified into basic needs and growth needs (Kaur, 2013). The basic needs include, esteem, psychological, love and safety. On the other hand, growth needs involve self-actualization. In this regard, Maslow stipulated that individuals are motivated to attain certain needs (Kaur, 2013). These needs are arranged in such a way that the lower needs must be met before the higher ones.
According to the needs of Maslow's hierarchy theory, McDonald’s applies the theory of Maslow projected that motivation is a function of five basic needs. The first need will be the physiological needs which are the most basic needs for a worker to achieve in an organization. In McDonalds ,the employees physiological need is satisfied by being provided with the basic needs such as good working environment which is in a closed area, provided with air-condition and enough comfort ability. The employees are also provided with a uniform that represents McDonalds and a basic pay of RM900.
Maslow’s Hierarchy of Needs Countless psychologists have theorized about human behavior, but few theories have had the impact that Abraham Maslow’s Hierarchy of Needs has had. Maslow was looking to explain the motivation behind people’s actions. He developed his theory to represent the needs people need to meet to be comfortable in their living situations. Based on Maslow’s theory, phycologists can determine why people partake in the actions they do. For example, people who do not feel belonging and love as children are more likely to join gangs or other organizations to gain a sense of belonging.
Motivation is defined as the process that initiates, guides, and maintains goal-oriented behaviours (Cherry, 2015). It comes when a person is willing to scarified time, money and energy to do well in a task. Motivation is an inherent action that provide us impulse to do something in order to achieve our goals. In the movie The Pursuit of Happiness, Chris Gardner who had lost everything in some financial crisis and he ended up living in homeless shelter with his son. He was jobless to support his son and his wife as a result his wife leaves him.
In addition, lower ticket costs for movies after a certain time period from release date to combat DVD competition also an opportunity to this industry. There will be more movie options and less selling out of blockbusters as its show a certain film on multiple screens at the same time, lower tickets costs could attract consumer to purchase those tickets. Moreover, introduce Customer Loyalty Programs also an opportunity to promote this industry. For instance, promote different programming such as sports, plays, musicals and more to different watchers. 3.4
Maslow’s hierarchy of needs. This theory lies on the premise that people can rarely achieve their full potential without having met their basic needs; if the target population lacks of basic needs, any intervention that does not address this particular issue will fail. Maslow’s hierarchy of needs is based on the physiological and psychological needs. Once these needs are covered, we will be able to engage someone to change habits in order to achieve our goals. It is highly important to recognize the target population and their basic needs.
Motivation. Most of successful organization shares a common quality that employees play an important role in business performance. So, even every firm has their dissimilar strategy to motivate their employee, these strategies yet mainly concentrate on the Maslow’s hierarchy of needs. There are a lot of methods Apple employs to motivate its employees. According to Maslow’s theory, low-order need should be taken as vantage.
Cognitive dissonance refers to a “feeling of discomfort resulting from inconsistent attitudes, thoughts, and behaviors” (West
Next, there are four types of important theories of motivation which includes Maslow`s H Hierarchy of Needs Theory, McGregor’s Theory X and Theory Y, Herzberg’s Two- Factor Theory and McClelland’s Three-Needs Theory. These theories represent the foundation from which contemporary theories grew and still are used by practising managers to explain employee motivation. Motivation is an internal feeling which can be understood by manager because he is only one always close contact with the employees.” Motivation is
As a business, MBO have to ensure create a healthy growth rate in all areas of the business MBO cinemas spread to 26 outlets with 191 screens that can make the strong in third biggest cinemas in Malaysia. These business customer are happy to get as many of the region close to many and big shopping mall. Also our customer can enjoy our live stage performance. All the outlets located in the mainly shopping mall in every city. With this, the moviegoers can go in nearly place to feel the amazing viewing of this