Case Study Of Microsoft's Corporate Level Strategy

1901 Words8 Pages
Microsoft is one of the world’s largest technology companies, and they have had many ups and downs over the years. What is Microsoft’s strategies at the business and corporate level to succeed in an ever-changing technological field? Who are Microsoft’s competitors and how do they shape their decisions? Microsoft’s continued success depends on how they interact with their competitors and how they plan on moving forward. Will they continue to succeed or is their recent success unsustainable and will they lag again? Microsoft’s strategy of the 90’s was to push Microsoft’s operating system (OS) Windows and then sell their office products. This worked through the 80’s and 90’s where Microsoft dominated the software world. However, they…show more content…
They have switched their Office suite into a subscription-based product (Restructuring of Assets). Their cross-platform and cross OS compatibility (Simultaneous Operational Relatedness and Corporate Relatedness) helps give them more flexibility. With their many different products like their Office Suite, Azure business products, tablets, and gaming system (Diversification) they are able to spread out their income so that if they lose one it won’t hurt the company too much. These strategies will help propel Microsoft forward in the coming…show more content…
Microsoft entered the gaming world in 2001 with the original Xbox but they had a lot of ground to cover because Sony was on their 2nd console and had been making consoles since 1994. Both compete to have exclusive content that will bring more gamers to their particular system. But is this the largest competition that Microsoft faces? With only about 9% of their overall revenue coming from the Xbox and its games Sony isn’t really their largest competitor. Looking at Google and Amazon both of these companies are in Microsoft’s largest profit market which is the internet and Cloud services. These services account for about 47% of Microsoft’s profits. These 2 companies are the largest threat to Microsoft’s continued success. If either of these companies are able to gain enough ground to force Microsoft out they could hurt Microsoft’s bottom line the most. But because they are so diversified this wouldn’t stop them forever they should be able to adapt and move
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