Case Study Of Movie Bhubali

Marketing lessons to be learnt from movie Bahubali

“Kattappa ne Bahubali ko kyun mara”

Why did kattappa killed bahubali…… I am a quite selective while watching bollywood movies.I don’t go to watch movies every Friday just for the sake of entertainment but This “why “ was the factor which dragged me to theater. Bahubali became one of the most successful movies of bollywood because of unique and creative marketing tactics. Here are few lessons which every marketing student and corporate should learn from this block buster Bahubali 2 Made by S.S. Rajamouli: has made over 1000 crore and touched 1047 crore internationally in first 10 days of the release. & rocked the box office. Bahubali 2 was released in nearly 9000 screens all over

If the product is bad, no matter what amount of marketing you put in, it will fall flat

In the case of Movies, no has been able to decipher what actually convinces someone to watch a film. Is it trailer, actor, or director? All actors or filmmakers leaves out no chance to reach out to their audience and push their movie through various mediums including TV shows. Many times the publicity blitzkrieg doesn’t quite get the desired results.

The hard work you put in to make a product generates desired results and you can not create a hype,it takes a life of its own. the makers of Bahubali 2 faced many challenges for the project and each member of the team had put his best efforts. . Since the first part was alreadt loved by viewers and people were happy with first part of the film franchise, the extensive marketing campaign for the film across the country, along with news of biggest ever release for any film, raised people’s curiosity. It was finally the content and quality of movie which attracted people.

5. Controlling Budgets is key to successful product

Brand story must have the appeal

Bahubali broke all regional and cultural barriers to become a national film. In the past, most directors and actors make films which cater to the audiences in a certain region or language. Given the Indian obsession with mythology and folklore, bahubali had a universal appeal in Indians around the world. No Matter which language it was dubbed Hindi or Malayalam, the film worked like magic.

When Brands tell stories to the customer, they need to make sure the theme has a connect with the mainstream audience & broad universal appeal. Also, brands need to build on the previously acquired knowledge of the customer

7. Unique & Differentiated Marketing strategies to build brand awareness & equity

In today’s age when actors & directors rush to each TV show & live events to promote their movies. Bahubali team played it differently.Very Little from the film was revealed to the public during making or promotions, except the trailer and a 30-second promo of the ‘Sahore Baahubali’ song.This ensured audience curiosity & hype which gripped the nation before