CHAPTER 5 MARKETING PLAN Overview Mt. Zion Organics is a kiosk located in Binondo. It sells delicious healthy salads with organic lettuce as its main proponent. The salads they serve are Classic Caesar, their Healthy Caesar, and Tropical Caesar. And being committed on spreading healthy lifestyle; the toppings are healthy, good for those wanting to lose weight and maintain good health.
1) Product Knowledge – a sales person must know the ins and outs of a product and how a customer will benefit from the products features. 2) Prospecting – this is about searching for new customers. It can be achieved by making a profile of existing customers to enable similar matches to be found. 3) Approaching New Customers – this step is where businesses gather data from step two and approach new customers via the means of email, telephone, face-to-face or internet advertising. This is the start of building a customer relationship.
Availability of incentives is another factor that the company can consider as it seeks to put up a new plant. Government policies are such that they extend incentives like lower tax regimes, cheap land for building amongst others as it tries to encourage development in least developed
Whenever it is possible, i.e. when replenishments are possible at low cost and with reasonable lead time, companies can supply some new products in a small sample of selected stores for a short period before the selling season. The analysis of these sales gives precious information for the whole supply. In other cases, different models have been performed to extrapolate the future sales from few weeks of sales. Pre-sales data enable to cluster stores of fashion merchandise.
This is actually a useful idea because it encourages farmers to contribute to ecosystems and biodiversity which are vital for food security and nutrition . A third way is to tax pollution or waste . This is a useful policy that will allow consumers in the west who throw out a huge amount of the food to become more efficient . But while such approaches may sound beneficial , they might result in
For example, if the guest in a restaurant is not satisfied with the food or service provided, he will try to look for another restaurant in the future to satisfy the need or try to reduce the need (Kotler et. al., 2003: 15). The second basic concept to marketing is the customers’ wants the form of needs. Concerning the last significant part are demands, people have almost unlimited wants, but limited resources. They choose products that produce the most satisfaction for their money.
These process hinders to attract new customers so to improve the reachability to customers there is a need to change in organization structure. 6) To meet the diversified customer needs- each sales representative serves wide variety of customers ranging from food packing industry to beverage industry which demands great knowledge and cause stress, by which they can’t attend the each customer needs in
Therefore, PT Mount Dream Indonesia in Gresik has to consider employees’ satisfaction in order to increase their performance. From the aforementioned exposition this research will examine what variables underlie employees’ satisfaction and performance in viewpoint of implementation of SMM ISO 9001-2008, total quality management, and working environment. So in this research the writer chooses the topic “effect of SMM ISO 9001-2008, total quality management and working environment on employee work satisfaction and performance at PT Mount Dream Indonesia in