Case Study: Nautilus Inc.
Nautilus Inc., founded in 1986, the American worldwide marketer, developer, and manufacturer of home fitness equipment brands Bowflex, Nautilus, Schwinn Fitness, and Universal. It is located in Vancouver, Washington. Naulitus’s products are sold under some of the most-recognized brand names in the fitness industry: Nautilus ® , Bowflex ® , Schwinn ® and Universal ®
Market for Common Stock is listed on the New York Stock Exchange and trades under the symbol “NLS.”
The table on the right sets the high and low sales prices of common stock for each quarter in years 2014 and 2013.
52-week low price: $12.35
52-week high price: $22.95
SPORTING GOODS INDUSTRY
Nautilus is a company operating in the market for fitness equipment. What encouraged
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Mission of the company
Nautilus main goal is to provide people innovative solutions to help them become fit and healthy. The most important Naulitus business activities are designing, developing, sourcing and marketing high-quality cardio and strength fitness products and related accessories. Company provides its products primarly in the United States and Canada, but in some extent also in international markets.
Business Strategy
Company’s actions are mainly concentrated on development of its products, takes care of improving existing products by using new technologies and development and also on introducing new, unique products to the market. Marketing is also very important to meet all customers’ needs, from beginners, individuals who exercise only from time to time to people seriously involved in doing hard, regular sport. Company diversifies also its business by expanding portfolio into multiple product lines under well-recognized brand names. Nautilus also looks after good, long-term relationships with key retailers of sports or fitness equipment.
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Even if Nautilus has a lot big competitors it can easily compete with them because ot its strong brand names and products distinguished from competitions in terms of innovation, quality and performance. The important thing that puts Nautilus in a better position than its competitors are patents. Company owns or licenses patents and design registrations covering a variety of
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