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Case Study Of Nestle Company

1552 Words7 Pages

CHAPTER 1
Introduction

1.1 Consumer Product Based Company: Nestle Malaysia Berhad

Nestle is one of the established company in worldwide for more than 140 years. It was built in 1867 by a trained pharmacist, Henri Nestle that based on humanitarian needs and social responsibility. Henri has developed a healthy and economical alternative source of nutrition for infant who could not breastfed. With an extraordinary response and demand, it has expanded throughout the world.

It stepped in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang. Due to the overwhelmed support, it has grown and expanded that made it to move to Kuala Lumpur in 1939. It built the first factory in Petaling Jaya in 1962 and it expanded into seven factories and operates from its head office in Mutiara Damansara. The manufacturing factories are located at Petaling Jaya, Shah Alam, Negeri Sembilan and Sarawak. Mr. Alois Hofbauer is the Managing Director of Nestlé Malaysia since 1st of February 2013 who was previously the Managing Director of Nestlé Lanka Plc., Sri Lanka.

This company is widely established in food industry as it manufactures and markets more than 300 ‘Halal’ certified products in Malaysia and also exports to other countries. The products of Nestle are including ice cream, powdered milk and drinks, instant coffee and other beverages, chocolate confectionary products, instant noodles, culinary products, cereals and yogurt. Nestle has become the trusted household names for

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