Case Study Of Oldtown Berhad

1.1 Background, Products and Services

OldTown Berhad (OldTown), a manufacturer, at the same time, a food and beverage service business organisation, is considered Malaysia’s largest Oriental style café chain, according to Kenanga Research in 10 February 2012. Since year 1999, Mr. Goh Ching Mun and Mr. Tan Say Yap established OldTown, which was founded in Ipoh, Perak. They first started as a manufacturer to provide quality instant 3-in-1 coffee mix under the “OLDTOWN” brand name for the retail sector in year 1999, using their own formulated blend of coffee mix. Their vision is “To be Asia Pacific’s leading white coffee brand, providing high quality products to customers globally.”

In year 2001, they introduced a variety of different flavoured coffee mix, such as hazelnut flavour. In year 2002, their nationwide retail distribution covered East and West Malaysia through hypermarkets and supermarkets. In year 2004, they accomplished to manufacture roasted coffee powder to the retail sector, branded “NAN YANG”.

Year 2005 was a memorable year for OldTown while they started their food services sector by opening a chain of café outlets in Malaysia, branded “OLDTOWN WHITE COFFEE” and based on the traditional Ipoh coffee shop setting. In year 2008, their first partially-owned “OLDTOWN WHITE COFFEE” café outlet was launched in Singapore, while their fully-owned café outlets was launched in Singapore in year 2010.

Overall, the business activities of OLDTOWN Group can be divided into