Case Study Of Organizing Human Resources At Coca-Cola Enterprises
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Coca-Cola Enterprise is a producer and distributor of Coca-Cola products. It is a public sector enterprise which focuses on beverages. It was founded in 1986 and is headquartered at Atlanta, U.S. Its CEO is John F.Brock. On August 6th,2015 Coca-Cola enterprise announced to merge with Coca- Cola Liberian partners to be called Coca-Cola European Partners PLC. Coca Cola Enterprises makes 97 percent of their products in Great Britain.
Coca Cola manufactures 90% of their products in the markets in which they are consumed. It has taken several steps to increase volume growth.
Verizon Communications is an American telecommunications company and the largest U.S. communications service provider as…show more content… Answer:
Organizing Human resources at Coca- Cola Enterprises:
Management at Coca Cola Company mainly focuses on the acquisition and retention of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It treats these resources as a valuable asset. It provides such conditions of employment which enables all employees to develop a sense of unity with the enterprise and to carry out their duties in the most effective manner.
It also provides for the security of employment to the workers so that they cannot get distracted by the uncertainties of their future. These objectives and programs are pre-specified by the company, which help the management and unions in taking decisions.
Human Resource Management within Coca Cola Enterprise:
Human Resource Management is a very essential part for any organization. Development of this department is the first step as it is the base on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people who creates the company and not the technology. Human Resource Management at Coca Cola Company has various advantages. It is one of the global company and it is impossible to create certain policies or procedures which is applicable in all divisions of the company as several cultural…show more content… After the training period of three months they become a part of the organization. Training is also given to the already working employee depending on their situation. For an instance, if a new technology is introduced then the existing employees are trained so that they can work effectively and increase the productivity.
Coca Cola has hired Valmax Consultancy for providing recruiting solutions and also for providing training to perform in a company. The training strategies in Coca Cola mainly focuses on bridging the gap between the organisations needs and the consumer needs. Among the various methods of training the company uses techniques like “Training on wheels”. They also use on the job training technique in which in which employees jump into the work from day one and learn the techniques while
A PROJECT REPORT OF MARKETING STRATEGIES AND DISTRIBUTION CHANNEL OF
COCA COLA BEVERAGE PVT LTD.
Under Guidance Of :
Industry Guide : FacultyGuide
Mr. Chitresh Tiwari