Coca Cola Enterprise Case Study

Coca-Cola Enterprise is a producer and distributor of Coca-Cola products. It is a public sector enterprise which focuses on beverages. It was founded in 1986 and is headquartered at Atlanta, U.S. Its CEO is John F.Brock. On August 6th,2015 Coca-Cola enterprise announced to merge with Coca- Cola Liberian partners to be called Coca-Cola European Partners PLC. Coca Cola Enterprises makes 97 percent of their products in Great Britain.

Coca Cola manufactures 90% of their products in the markets in which they are consumed. It has taken several steps to increase volume growth.

Verizon Communications is an American telecommunications company and the largest U.S. communications service provider as

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Organizing Human resources at Coca- Cola Enterprises:

Management at Coca Cola Company mainly focuses on the acquisition and retention of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It treats these resources as a valuable asset. It provides such conditions of employment which enables all employees to develop a sense of unity with the enterprise and to carry out their duties in the most effective manner.

It also provides for the security of employment to the workers so that they cannot get distracted by the uncertainties of their future. These objectives and programs are pre-specified by the company, which help the management and unions in taking decisions.

Human Resource Management within Coca Cola Enterprise:

Human Resource Management is a very essential part for any organization. Development of this department is the first step as it is the base on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people who creates the company and not the technology. Human Resource Management at Coca Cola Company has various advantages. It is one of the global company and it is impossible to create certain policies or procedures which is applicable in all divisions of the company as several cultural

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Training is essential for every employee as through training employees come to know the procedure of work and rules and regulations of the firm. In Coca Cola after recruitment the employees are trained for three months and they are also paid for that period. After the training period of three months they become a part of the organization. Training is also given to the already working employee depending on their situation. For an instance, if a new technology is introduced then the existing employees are trained so that they can work effectively and increase the productivity.

Coca Cola has hired Valmax Consultancy for providing recruiting solutions and also for providing training to perform in a company. The training strategies in Coca Cola mainly focuses on bridging the gap between the organisations needs and the consumer