ipl-logo

Case Study Of PC Jeweller

2615 Words11 Pages

PC Jewellers limited manufactures, retails and trade in various jewellery product. The company offers a range of products which include gold jewellery, diamond studded jewellery, and other jewellery, such as silver articles. Its products include bangles, bracelets, ear rings, necklaces, nose rings, rings, pendants, coins, chains and gents kadas. The company also provide wedding jewellery products. PC Jewellers sell its products through showrooms and website. The company also exports its products. As of August 27, 2014 it operated 45 showrooms under the PC Jeweller brand. The company was founded in 2005 and is headquartered in New Delhi, India.
NATIONAL AND INTERNATIONAL PRESENCE
PC Jeweller is one of the leading organized jewellery brands, …show more content…

• Export contribution of the company is 25%.
• PCJ exports hand- made jewellery to gulf nation and is planning to export its diamond jewellery.
• The company was awarded the Best Showroom award for Diamond Season by the B2C consultants, and brand architects in 2006.
• PC Jeweller was awarded Jeweller of the year in the Business Sphere Awards by Business Sphere Group in 2008.
• PC Jeweller was awarded Highest Exporter and the Best Exporter in the gems and jewellery sector by the Noida SEX, Department of commerce, Ministry of commerce and industry, Government of India for the year 2009-2010.
• The company was awarded Niryat Shree Silver Trophy in the gems and jewellery non- MSME category, be the federation of Indian Export Organisations, set up by the Ministry of Commerce and Industry, Government of India for the year 2009-2010.
LOCATION
As our office is also in Delhi itself so we will be dealing with the Head office (Karol Bagh) of PCJ.
MANUFACTURING UNIT IN INDIA
• Company commences export operations from the manufacturing unit at the Noida SEZ.
• Company commences operations at the manufacturing unit in Selaqui and …show more content…

MEDIA PLAN
The channels selected by PC Jeweller are:-
• Star Plus
• Zee TV
• Colors
• Sony
The media plan selected by PCJ to show their advertisement on these channels specifically as to target the housewife who sees the daily soaps and also the working women and young girls. The advertisement is also seen in women related magazines like Femina, Naari Today and Woman’s Era. The advertisements are also seen in wedding magazines like Bridal guide etc.PCJ also sponsors beauty Pageants like PCJ Femina Miss Timeless Beauty. Online presence of PCJ is more

Show More
Related

  • Should The Government Pass President Wilson's Resolution For War?

    521 Words  | 3 Pages

    In order to manufacture

    Read More

  • Pathos For Cvs Pharmacy

    1199 Words  | 5 Pages

    The internet becomes one of the most important things in the 21st century. Big companies, small companies, professional people and pharmacies have their website to provide the information that their customers or fans need. They work on their website to convince and persuade the people to use their product. “cvs.com” is a website for a famous pharmacy in the United States “CVS.” It is a very useful site for everyone want to know what the CVS pharmacy have.

    Read More

  • Business Case Study: Jurlique International Pty Ltd.

    2179 Words  | 9 Pages

    INTRODUCTION:- Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specializing in natural botanical-based skincare and cosmetics under the brand name Jurlique. Jurlique is considered ethical and environmentally friendly. Jurlique was founded in 1985 the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company 's name is based on a phonetic combination of their first names.

    Read More

  • Case Study: CARDWARE, Inc.

    646 Words  | 3 Pages

    The purpose of this memorandum is to provide Casandra Cardigan CEO of CARDWARE Inc with the necessary and vital legal information regarding the elements the plaintiff needs to sue based on negligence in a civil court of law in the United States of America. The second and final purpose of this memorandum is provide possible potential defenses CARDWARE and Candice Cardigan may use to dwindle the plaintiff Myra 's claim of negligence. Whether Myra, world renowned supermodel, has a sufficient claim against CARDWARE and Candie Cardigan a model hired by CARDWARE, for negligence due to suffering a broken nose and cut to her face from the defendant 's shoes. In order to bring a cause of action based on negligence; furthermore, negligence requires the following elements Duty, Breach, and Caution. In the United States, businesses of all sectors and individuals in general owe people a general duty of due

    Read More

  • Shopping At The Dollar Store Essay

    629 Words  | 3 Pages

    1. “You went to the Chuck E. Cheese on Downs Boulevard? That one is dirty. Why didn’t you go to the one on Universal Avenue? It’s bigger and cleaner.”

    Read More

  • Ulta Beauty Magazine Advertisement Analysis

    739 Words  | 3 Pages

    Bus 130 Project Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. One of the key steps of marketing is being able to identify and classify the potential market through different segmentation such as through demographic, geographic, psychographic, etc. The basis for segmentation of the Ulta Beauty magazine advertisement is clearly shown to be a combination of different categories. First, the advertisement is segmented psychographically. A psychographic segmentation approach involves an understanding of consumer’s lifestyle, interests, and opinions.

    Read More

  • John Lewis Case Study

    959 Words  | 4 Pages

    This EMA will be looking at John Lewis Partnership (JLP); how the JLP have been affected by global and international retailing, sustainability and ethics, and technology and retailing. I will be making three recommendations that JLP might take to ensure their long-term success. I have chosen the John Lewis Partnership (JLP), as I believe it is an interesting retailer to explore. The 84,000 permanent staff who work for John Lewis are partners, not employees. John Lewis, (2018)

    Read More

  • Baseball Magic Gmelch Summary

    595 Words  | 3 Pages

    Jewelry can be seen as good luck charms in the domain of rituals since they are believed to bring good luck to

    Read More

  • Anheuser-Busch's Beer Product Advertising

    230 Words  | 1 Pages

    Food, automobiles, high tech toys, and personal apparel can be considered dominant products that are advertised during TV programming. I feel this is the case due to the need of brand messaging and the ability for TV advertising to reach a broad spectrum of population. Countless studies have shown that television remains the best medium to reach a wide audience quickly (Romaniuk, 2012). The most sought after products are often revealed through TV advertising. This type of advertisement often enlightens the consumer on their soon to be desires.

    Read More

  • Brazilian Footwear Case Study

    1114 Words  | 5 Pages

    STUDENT NAME: - ANKIT ANKIT STUDENT ID: - C0721272 ASSIGNMENT:1 CASE STUDY ON Made in Brazil, worn in the Middle East: Exporting Footwear to New Markets (Brazil’s footwear industry) Question1). What advice on documentation requirement would you give a Brazilian footwear company who wants to export its products to Saudi Arabia? Answer) Advice on documentation requirement to Brazilian footwear company: - • Each consignment of imported merchandise must be joined by a certificate of conformity from an approved investigation organization. • All the norms of customs should be met so that the goods are not held in customs of either side of transaction.

    Read More

  • Case Study Black And Decker

    980 Words  | 4 Pages

    EXECUTIVE SUMMARY Black and Decker is a manufacturing company which produces power tools and accessories, household products, security hardware and outdoor products. B&D has a good ranking both in Europe and US, which is 19 and 7 respectively. The company has a really strong market position with their products in the “consumer” and “industrial” segment, contrarily to their inefficiency in the fastest growing segment, “tradesmen”, which their rivals are really strong at. Accordingly, company wants to increase their market share on this segment and establish recognition of their brand on the tradesmen segment.

    Read More

  • Advantages And Disadvantages Of Global Trade And International Trade

    998 Words  | 4 Pages

    Firstly, by doing export process sales for that country will increase. Exporting process is a one way to expand business and increase company sales potential. It can help expand product or services that the company earn money form, otherwise the company stuck trying to make a money only in the local market. As example ‘The Tarik’, the Tarik one of the famous beverages in Malaysia but people from other country can get it at their own country. In this case we can see that globalization give an idea for local business to expands and sell the product to other country by doing export process and its became well known for a few country which Singapore, Indonesia, Europe and

    Read More

  • Gender Differences In Jewelry

    860 Words  | 4 Pages

    The purpose of jewelry remains the same no matter if a male or female is wearing it. “Especially in pre-literate cultures, most decoration is a carefully orchestrated collection of signs, each with particular meanings and overtones. As worn, jewelry constitutes a complex statement of social fact and personal fantasy, which other people in the same culture recognize and

    Read More

  • Case Study Of Motilal Oswal Company

    815 Words  | 4 Pages

    Motilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the

    Read More

  • Swot Analysis Of Pennic

    1554 Words  | 7 Pages

    A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

    Read More

More about Case Study Of PC Jeweller

Open Document