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Case Study Of Pane Rottura

983 Words4 Pages

Executive summary
The eating out trend has been growing day by day as more and more people prefer to eat out rather than cook at home. This shows that the consumers are very much interested in socializing and having a good with friends in cafes, restaurants or even fast food chains. In this day and age there is an increasing demand for convenience and time saving and this has led to an increase in the food service industry.
This business report will be about Pane Rottura which is an upcoming Italian restaurant – a medium sized one – opening soon in popular area of Muscat, Oman. The restaurant will be serving Italian food ranging from appetizers to desserts. The restaurant is going to bring in customers who are looking for a good time and amazing food.
The restaurant business plan is going to provide information about the plan in detail and it also going to include strategic plan which is quite essential for the operation and the establishment of Pane Rottura. The report is also based on the restaurant’s marketing plan regarding the marketing of its products and services. The report is going to be studying the value proposition, target markets and market segments, market and competition analysis along with marketing strategies and financial projections.

Table of Content:

1.0 Introduction
1.1 Company Background – Pane Rottura………………………………………………………..3 1.2 Products……………………………………………………………………………………..3 1.3 Ownership & Legal Consideration………………………………………………………….3

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