Case Study Of Pantaloon Retail
The Future Group, which was earlier known as PRIL (Pantaloon Retail India Limited) began as a trouser manufacturer in the mid 1980s. The Future Group is divided into six verticals – Future Retail, Future Capital, Future Brands, Future Space, Future Media and Future Logistics. The Future Group started operations in the mid 1987s by incorporating the company as Manz Wear Private Limited. The company went on to manufacture readymade trousers under the ―Pantaloons‖ brand name. It came out with a public issue in 1991 and later changed their name to Pantaloon Fashions (India) Limited (PFIL).
The first exclusive men‘s store called Pantaloon Shoppe was inaugurated in 1992. Pantaloons went for a franchisee route to expand the number of retail outlets and by 1995, it had reached a number of 70. The first departmental store called Pantaloons was opened in Kolkata in 1997 with an investment of Rs 0.7 million. The store was a success and recorded revenues of Rs 100 million within the first year of operations. In 1999, the company‘s name was changed to Pantaloon Retail (India) Limited (PRIL). The success of Pantaloons departmental stores
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• Collectively, Big Bazaar stores cover nearly 4 million square feet of space.
• In three days between January 25 and January 27 2008, Big Bazaar sold over 100,000 pairs of Jeans and 200,000 shirts.
• Big Bazaar has a base of over 1 million loyalty card members.
• More than 160,000 products are sold at Big Bazaar stores.
1.7 Introduction and Background of the Department
At Big Bazaar Super Center one can a find variety of Departments as shown below.
FOOD BAZAAR
CROCKERY
PLASTICS
APPARELS OR FASHION @ BIG BAZAAR
FOOTWARE
LAGUAGE
KIDS
ELECTRONICS
HOME TOWN
These Departments are managed by two Departments. They are
OPERATIONAL DEPARTMENTS
SUPPORTING DEPARTMENTS
Operational
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