Parrot Case Study Solution

INTRODUCTION
Our Chosen Company is Parrot is a company that creates, develops and markets advanced technology wireless products for consumers and professionals. It is headquartered in Paris but the majority of their sales are actually performed overseas. They operate primarily in three different markets that are the automotive, connected objects and finally in the civil drones that is the one in which we will focus.
MARKET ACCESS STRATEGY
The parrot company should use international licensing of technology and intellectual property strategy to enter US markets. It can be done through a strategic alliance.
Licensing is especially appealing to little and medium-size firms since it manages global extension while fundamentally restricting dangers. It once in a while requires

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