Case Study Of Patanjali Ayurved

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EXECUTIVE SUMMARY
Patanjali Ayurved Ltd is one of the most trending company in the corporate as well as the media industry at the moment. Patanjali Ayurved, manufacturer of ayurvedic products, is the fastest growing consumer company in India. Patanjali Ayurved Ltd.’s annual revenues are reportedly at beyond Rs 2,000 crore. Ramdev is reported to have said in one of the interviews it hat he expects to take the revenue to Rs 10000 crore. The exceptional rise in the company’s turnover since its inception is phenomenal and its success story has already gained worldwide recognition.
It’s been 10 years since, a wonder called Baba Ramdev, landed on the Indian Political and Social scene, when every single other Baba were using so as to stamp enormous cash mysticism in a so called way. Baba Ramdev did not fall in the conventional class and took the Yoga as a brand to new level which likely his forerunners were not able take.
Amid his ascent, Baba Ramdev and Patanjali Ayurved Ltd, have seen both sides of the range, from a grand begin to being focused by the Pseudo Seculars however Baba Ramdev has not restricted his vicinity to Yoga and Spiritualism, but rather he has stretched out it to Politics and the ascent of PAL is presently testing India 's customer space which is customarily overwhelmed by MNCs, for example, Colgate, Hindustan Unilever Limited, P&G, and certain expansive Indian corporate, for example, Dabur, Godrej, Emami, and so forth.
With the Patanjali brand 's developing

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