Case Study Of Pepsico

INTRODUTION OF PEPSICO

American multinational Food and Beverage cooperated company PepsiCo Inc. headquartered at New York, United states, there big giants of manufacturing , marketing and distributing Carbonated Drinks, Snack Foods, Beverages and other many products. It’s the roots of PepsiCo Americas Beverages (PAB), Pepsi Cola Company and Frito-Lay, Inc merged in 1965 to form PepsiCo. Today it’s the market leader as a multinational Food and Beverage cooperated company. Operation in North America is mostly consists of 14 billion-dollar brands that span carbonated soft drinks, juices and juice drinks, ready to drink teas and coffees, sports drinks, and bottled waters.

Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo

There is so many legal issues associations with PepsiCo with other countries one of the important issue happened in India, Pepsi is contemning the water, after testing in lad using the water flowing into the Pepsi factory that was located nearby an industrial estate A massive recall was issued for the products from shelves and then the product was tested costing the company many billions of dollars upon the tests as India is a very major market.

In United States Under the Poultry Products Inspection Act (PPIA), FSIS provides inspection for all poultry products sold in interstate commerce, and imported products to ensure that they meet U.S. food safety standards.

U S A consumer data protection regulations and patents and protection of intellectual property may impact business performance of PepsiCo. “The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of serious injury or death from thousands of types of consumer products under the agency 's jurisdiction. The CPSC is committed to protecting consumers and families from products that pose chemical used in Pepsi can injure children. The CPSC 's work to ensure the safety of consumer

General Conclusion For PepsiCo based on the external analysis

PepsiCo Corporate Strategy

My personnel recommendation in PepsiCo Strategy is decreasing impacts of environmental effects on production although it’s impossible to totally wipe out the effects they should at least try to decrease the effect. Since they are multinational company base in USA, and USA is the cause of 30% of environmental effect globally. It will improve PepsiCo reputation, when reputation improves, the income will improve accordingly.Which is a forwards integration strategy.

The younger generation are much aware of environmental change and how this cooperate world is effecting it. This carbonated drink can be wipe out by time or even ban in some countries. They can more innovated in producing greener or healthier products which they are already doing but they must enforce more products as a Concentric diversification.

They cannot do Concentration strategy because they already spread out globally with different