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Essay On Pet Apparel

1517 Words7 Pages

The study aims at exploring the “opportunities for launching a new dog apparel brand and its feasibility as a store in Delhi/NCR”. Customer taste, preferences and factor influencing buying decisions are also explored in this dissertation, In this chapter, research background, rational for conducting this research, research objectives and methodology is stated. Lastly dissertation outline and chapter summary is included providing a precise direction of the entire research.
1.1 Problem Statement
Pet economy is booming nowadays corresponding pets being regarded as family members providing complement and psychological comfort. Pet apparel have made their mark long back in history as a utilitarian purpose. Pet apparel has evolved with human fashion and become style statement for pet owners. Dog’s being best friend as pet for humans, raise the ultimate evolution in pet …show more content…

Research Objective

RO1. To study Indian pet care market and find the need gap in dog apparel segment.
a. Understand the pet care industry.
b. Trends on going dog apparel products.
c. Opportunities in the product categories.
RO2. To understand the buying behavior of dog owners towards dog apparel.
a. To study driving factors of the buyers towards dog clothes purchases.
b. To study perception of the buyers regarding utility of dog clothes .
c. To study buyer attitude towards branded dog apparel . RO3. To study the impact of branding and marketing on customer purchase
a. Comparison of relative awareness dog food brand and dog clothes brand
b. Comparison of most purchased dog food brand and dogs clothes brand
c. Comparison of relative brand loyalty towards dog food and clothes brand
Research

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