ipl-logo

Swot Analysis Of Pinterest

1843 Words8 Pages

PINTEREST
Started in 2010 and estimated to be worth $ 7.7 billion dollars, Pinterest is one of the fastest growing social networks of today. In January 2012, it was already driving more referral traffic than any other social networking site including Google+, YouTube, Reddit, and LinkedIn combined. Visitor-wise, it is the third most popular social network close after Twitter and Facebook). Forbes points out that the reason it is so successful with online retailers is that users tend trust and act on Pinterest recommendations more than other social network.
Pinterest is a website that lets users collect and share photos online with what is called a “virtual pin board”. It has amassed a very dedicated user following which spreads far beyond …show more content…

While browsing online, one can click the images that interest them, open the ‘Create Pin’ browser, and drag the image onto the board. The user can enter a description for the pinned image and sort it to various pin boards. Pinterest also has options to follow other users’ pin boards. The business model rests on selling advertising based around hyper-targeted user interests gathered through the pins. A robust dataset is needed, to sell ads against.
PINTEREST FOR BUSINESS
Pinterest has, in 2013, crossed the milestone of being the second largest driver from social media sites after Facebook.
Facts about Pinterest:
• On an average, one pin drives 2 site visits and 6 page views.
• Pinterest surpassed Facebook for e-commerce related sharing in Q3-2013.
• 69 of the world’s top hundred brands are on Pinterest.
• Average Pinterest users clock 1 hr 17 mins/month on Pinterest compared to Twitter (36 mins) and Facebook (12.1 mins)

Pinterest has become the word-of-mouth for social media in the true sense. It suggests viral activity, as is shown 80% of the pins on the website are re-pins.

PINTEREST FOR MARKET …show more content…

the newest pins made from your website. It gives you an insight on which ideas of yours are resonating with your audience.

Pinterest is an incredibly cost efficient platform to research to aid content curators, ad and website development teams in strategic conceptualisation of marketing materials, websites, and advertisements online.
The popularity of the social media website has led to the creeping up of other third party Analytics tools to help the brands understand and research better. They also have capabilities to analyse how much revenue, purchases, website visits/clicks was generated from particular pins.
CONCERNS

Pinterest is targeted for delivering value to content creators. However, pinning and repining creeps in copyright concerns, privacy invasion concerns, and concerns on the confidentiality and integrity of the users’ content.
Re-pinning or pinning images owned and created by someone else could very fall in the category of breach of their copyrights and could attract legal action against the user.
Pinterest however encourages users to thus pin the content directly from the source website and not downloading and then pinning it on to their pin

Show More
Related

  • Dunham's Sport Essay

    976 Words  | 4 Pages

    Nevertheless, how Dunham’s Sports uses the social media platforms, including Pinterest, Facebook and Twitter has an impact on the company. For instance, social media creates an avenue through which the company interacts freely with its potential and current customers. Using such media platforms, the company can easily understand the tastes and preferences, likes and dislikes and the needs of the customers. From this analysis, the company can make items available that they buy most in several stores in the different states. For instance, the company has been making inquiries from the customers the favorite products that they buy from the stores in the recent past.

    Read More

  • Target Company Swot Analysis 2012

    995 Words  | 4 Pages

    Target Company 1. Background Information: The Target Corporation started business in Minneapolis, MN. At the time it was called Goodfellow Dry Goods. The founder, George Draper Dayton incorporated it in 1902. The current CEO is Brian Cornell.

    Read More

  • Groupon Swot Analysis

    245 Words  | 1 Pages

    Groupon has always sought the volume, it is time to start looking for the qualitative. Groupon must offers tools for merchants to help them manage their business, and raise customer service because there is future in deals involving major brands. It is time to form a commercial team to stop rushing the merchant to sign a contract on the sly by well advising them on the Groupon 's benefits to help the merchant to prosper in their activities. The value perceived by the consumer is more important because they have a reference price. Groupon has to set up a sales team that will be specifically responsible for monitoring with merchants and that must verify all elements of the contracts.

    Read More

  • Haley Honeck Sense Of Ethos Pathos Logos

    1848 Words  | 8 Pages

    This paper analyzes claims made by Ms. Haley Honeck by selecting pins that represent her sense of logos and ethos on a Pinterest board. Pinterest is a social media platform considered by some as a virtual corkboard similar to those used by crafts people to depict things of interest and importance to them comprised of boards a collection of pins, and pins individual pictures or quotes. Ms. Honeck is currently a Criminal Justice student at University of Colorado at Colorado Springs and a Colorado native. With her Pinterest board, Haley's purpose is to make claims about her ethos based on her 115 pins reflecting her values as family, travel, friends, boyfriend, figure skating, Colorado, shopping, police, hair and nails, Gray's Anatomy, and wine.

    Read More

  • Social Media Vs Latino Social Media

    333 Words  | 2 Pages

    Although Latinos, blacks and whites use social media networks equally, there are some differences in their preferences for precise social media sites. For example, Instagram is more popular among Latinos while Pinterest is more popular among whites. As in my survey I stated that whites are more prone to fashion then many Blacks or Latinos. Blacks and Latinos are more into gossip and what others are saying then how to create something. Today, around eight-in-ten Latino, highly contrasting grown-ups who are online use no less than one of five online networking destinations

    Read More

  • Rhetorical Analysis Nike

    1471 Words  | 6 Pages

    Also the global aspect that social media offers will replace the conventional way products are advertised. Social media is a great source for companies to use to get a large amount of advertisement to the public in the shortest amount of time. Most organizations have invested in social media departments to stay current on this growing technology. They have also decreased funds to other departments like print and television because of the cost of marketing. The ability for the public to share content instantly to others is the future of marketing.

    Read More

  • Critical Analysis Of Costco

    776 Words  | 4 Pages

    Facebook, Twitter and Youtube are currently the top social media sites businesses use. The benefits to using any type of social media are that many of them are free to use, have a large audience, allows interactions with customers which can improve customer satisfaction and increases traffic to the company’s website. Costco using any of these types of social media networks would be greatly beneficial for their company if they are performed in a professional

    Read More

  • Why Is Social Media Controversial

    845 Words  | 4 Pages

    Social Media, what is it and why is it so controversial? Social media is the future of communication. It is a platform of websites and apps which enhances our ability to communicate, share content, in forms of text, photos, audio and videos. It also spreads news that is recent and current when it is posted. It can be used positively to increase business sales, and your ability to communicate with a wide variety of people.

    Read More

  • Jennifer Golbeck The Double Fry Conundrum Analysis

    455 Words  | 2 Pages

    Jennifer Golbeck: The Curly fry conundrum: Why social media “likes” say more than you might think? Summary Computer scientist Jennifer Golbeck explains how likes and shares can guess about random facts and information from you. On how some applications of the technology are not so user- friendly and why she thinks we should return the control of information to its rightful owners.

    Read More

  • Swot Analysis Of Abercrombie And Fitch

    1184 Words  | 5 Pages

    The company has also gained a strong brand image, because of its uniqueness as a

    Read More

  • Informative Speech On Social Media

    1948 Words  | 8 Pages

    INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

    Read More

  • Essay On Social Media Ruining Society

    748 Words  | 3 Pages

    This shows how much of an impact social media platforms have made. The most popular YouTube account has over fifty million subscribers. The most popular account on Instagram

    Read More

  • Negative Effects Of Social Media On Children

    767 Words  | 4 Pages

    Living in the modern era makes social media become part of our life. Basically, social media are used for communication and social interaction. Based on the Merriam-Webster, social media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). There are lots of social media that people use nowadays such as Instagram, Twitter, Facebook, Snapchat, Path, and others. Most of people probably have two or more social media’s accounts.

    Read More

  • Does Social Media Positive Impact On Society

    820 Words  | 4 Pages

    In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business

    Read More

  • Essay On Instagram

    1137 Words  | 5 Pages

    People love to be in the virtual world of internet. Because they can do whatever they want in the virtual world and the fun part is that the real world never changes by the actions of the virtual world. Today, there are over 150 million people online every minute and over 3 billion people are online every day. So it is very easy to say that so many people uses internet. Social media are the door to open up the virtual world.

    Read More

More about Swot Analysis Of Pinterest

Open Document