Facebook Inc. detained its first public offering in February 2012 and started selling stock to the public, after three months, attaining an innovative climax market capitalization of 104 billion dollars. On July 13, 2015, Facebook turned out to be the sharpest company in the Standard and Poor’s 500 Index to attain a market capital of 250 billion dollars. Shadowing its Q3 profits call in 2015, Facebook’s market capital has surpassed 300 billion dollars. Facebook Inc.’s competitors include Microsoft Corporation, Google Inc., and Twitter
Does the acquisition make strategic and financial sense? Provide a concise explanation in support of your assessment. (250 words max) Ans 2) Microsoft must have valued LinkedIn over $26 billion. This is more than 8 times the LinkedIn revenue of last 12 months ( $3.2 billion).The ratio is ~5 times Trailing twelve months for public companies on market places shows that price paid/valued by Microsoft is premium. However it is important to note that this is the best time for Microsoft to purchase LinkedIn (as the market cap is 60% of what it was compared to last year and it reached lowest in February 2016).There are half a billion users whose professional data and behavior is up for sale and Microsoft gets it in the right time.
Many online dating websites have copied eHarmony’s scientific matching service in attempt to gain more customers and thus market share. For example, Match’s new dating site, Chemistry offers a similar match-making service like eHarmony but is priced at about 10% below. Growth in the online dating industry is mainly based on aggressive advertising by industry players. In this regard March has increased its advertising expenditure by 80% percent. This is a show of intent from eHarmony’s biggest competitor as regards to capturing a larger market share from competitors such as eHarmony.eHarmony like other personal sites faced competition from large social networks such as MySpace and Facebook who did not have to incur huge advertising expenses to attract customers, instead relying on a “viral” process though friends.
Marketing mix 4c's is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric. Here are some of the best tactics pros use to enjoy the benefits of the 4cs in marketing.
Advertisers take this point of interest and make promoting system, which thusly could offer them some assistance with gaining more clients. The online networking environment is anything but difficult to apply and to achieve the achieve client. These advantages give persons comfort to accomplish what they are looking for. Individuals have a tendency to put stock in what their companions suggest. Facebook, Twitter, or My space is the most Prominent online networking website that individuals share their way of life, stories..., or even where they went for get-away.
Moving on, a digital marketing agency also analyzes the techniques used and gives recommendations on whether to use a strategy or not. Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.
According to Bowles (2013) social networks are composed of those individuals that are held most dearly. The networks have progressed from the term Web 1.0, better known as the “read only” to Web 2.0 which allows users to both read and write. Social networks are highly favored in society and may be the most thriving networks in existence. Bowles also notes that popular social networks, such as Facebook get over “one billion monthly active users” (Bowles, 2013, 7.3). With those numbers alone, it is clear that social networks are dominant.
Apple is always on top compared to all other leading brands. Apple has many competitors. It alone gives head to head competition to brands like Google, Microsoft, Sony, Amazon, Samsung. According to data from Counterpoint’s Monthly Market Pulse, “Apple has significantly increased its lead over Samsung in the premium smartphone market ($400+) since the launch of the iPhone 7. Over the summer, Apple was selling just over 50% of the global premium smartphones, and Samsung was selling just under 25%.
Social media has, especially become a dominant platform for activists to communicate and raise their agenda (Shorter 39). Cyber activism is based on the fact that digital media is perceived to be revolutionary. According to Barker, digital media has characteristics such as interactivity, interconnectivity, and informational activity which assist in explaining the ease with which people that are not professionals can produce and edit as well as consume content (365). Jenkins highlights the fact that new media technologies have enabled the flow of content through many channels (11). This is shown by how sharing of content, collection of content through the search for images and publication in platforms that material could easily be shared.
Today, YouTube is the second most visited website in the world, and the average person watches videos online every day. “The total number of people who use YouTube - 1,300,000,000. Almost 5 billion videos are watched on YouTube every single day” (Donchev). A video that shows kids using the products is a way to demonstrate the benefits of the product. There are other ways for marketing and branding, such as social media and emailing.