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Case Study Of Pizza Hut

1354 Words6 Pages

1. Summary: This Paper divided into four parts that including Introduction, Finding, Conclusion, and Recommendation. In the Introduction part, I gave a brief introduction of the background, purpose, method, and Scope the report. The segment of Finding includes why Pizza Hut is so popular these years and some weakness in operation. It is divided into three parts, which include food, environment and customer service, to analyze the factors of Pizza Hut so popular. Then we can find the food and the environment are important reasons for Pizza Hut win numerous customers. Recommendation part includes some advice for the future development of Pizza Hut. 2. Introduction: 2.1Background: Pizza Hut is an international chain of pizza restaurants and …show more content…

Therefor, Pizza Hut needs to update the customer care let the customer receive higher customer service. 2.2Purpose: The purpose of this paper is according analyze the customer satisfaction of Pizza Hut food, service and environment to find Why pizza Hut is so popular. Then offer some suggestion to Pizza Hut future development. 2.3 …show more content…

Finding （可以再加别的东西 3.1 Why Pizza hut is so popular 3.1.1 Food Food is very important part in Pizza Hut run. Moreover, it plays very important role in the market competition. The foods in Pizza Hut divide into six parts, which include pizza, pasta, wings and sides, drinks and deserts. The questionnaire shows the most popular food in Pizza Hut is the Pizza that accounts for 83.78%. After pizza is sider & wings occupy 52.7%. Then beef, desserts rice’s ratio is same 17.57%. Diversity pizza is the main reason of Pizza Hut holds major market share. Pizza Hut crazy in creating new products, in the different quarter it will offer new products and it will adjust measures to local conditions. Such as spring and summer is the season of durian mature then Pizza Hut pushes out a durian pizza. In order to cater to the Chinese market, Pizza Hut joins the Beijing roast duck in the pizza, and then new product attracted many new customers. Pizza Hut is a very creative restaurant so it earns a good reputation and is a lot of loyal customers. Only China’s Pizza Hut push out rice that shows Pizza Hut good at adjusting measures to local conditions. Pizza Hut noted that rice is an indispensable part of Chinese people’s life, so it pushes out baked rice that make rice in Western style. And this series drew in a large middle-aged

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