• The success of PIZZA BAR will be achieved by serving great restaurant, providing friendly service and employing an aggressive marketing plan to build customer traffic. Today’s market requires more than just good restaurant and service to make a restaurant successful. At PIZZA BAR we will constantly strive to enthusiastically win more customers by being proactive rather than reactive in our marketing efforts. Promotional Strategy Our advertising budget is very limited, so the advertising program is simple. We will do direct mail, banner ads, and inserts, with inserts in the Register Guard likely to be the most successful of the campaigns.
Gregory Long March 5, 2015 MG 390 Operations Management (20696) Professor Kim Roberts Pizza USA, Pizza Delivery Introduction Pizza USA is a pizza chain that current offer pizza in the dine-in or take-out modes. Pizza USA customers have shown a great interest in the pizza chain offering pizza delivery. Pizza USA customers are overall satisfied with their dine-in and take-out service, but ultimately would enjoy the benefits of not having to leave their home to enjoy a delicious pizza. Expanding their services to accommodate delivery will be a challenging task. There is a lot of information needed to be successful in the new adventure from hiring a delivery driver, driver’s pay, delivery charges, to customer complaints.
The business that I would like to start is All Around Pizza. I chose All Around Pizza because this is the business project I am going to try to actually start up for Entrepreneurship 414, where I pitch my idea to investors. All Around Pizza will be a brick-oven mobilized pizzeria, located in Boise, ID. This will be a profitable business because everyone loves pizza, and if there is a demand, then sales will be made; especially if we have a mobilized brick-oven pizzeria. This idea was stumbled upon on when my friend Alex and I were leaving the bars and really wanting pizza, and we were sick of Pie Hole's Pizza and our idea clicked in our head, because going to Boise State my Freshmen year, I know that Pie Hole can get old.
Indirect competitors Major indirect competitors are pizza restaurants like Tashir Pizza and Pizza Hut. These places offer comparable quality in addition to well-designed and equipment eating place and direct customer friendly service. However, restaurants will charge higher prices and also not everyone enjoys going out for eating. Mission Statement We deliver premium food, make our customers mindful of the quality and empower them to express themselves because "You are what you eat". Value
• Domino’s Pizza is very up to date with the technological trends. Domino’s also has a tracker for their online pizza for us as the consumers to check when and where our pizza will arrive and at what stage is the pizza at such as Preparation/Oven/Quality Check/Delivery. Weaknesses • Domino’s Pizza focuses on pizza giving it a very one sided menu leaving the customers with not many options other than pizza and a few sides/ • Pizza is not always healthy and Domino’s needs to add more healthy pizza options to their menu to make consumers happy as well as keeping product costs as low as possible with high quality locally sourced products. • Low staff retention referring to the absence of proper training and development of the employees is a big issue for Domino’s as the employees are the face of the franchise. • Domino’s focuses on delivery and has more delivery outlets then eating joints which is a problem in places such as shopping centers or other areas where the customers would like to sit down and eat their food.
40), Indonesia is one of biggest countries in the world. This makes it easier for people to set up food businesses in Indonesia as they do not have to compete for rental space. However, unlike local owners, foreign food chains have to practise either joint ventures or franchising with local partners in order to penetrate the food market in Indonesia. For example, Pizza Hut Indonesia went through several franchise partners before settling on PT Sriboga Ratu Raya, a local company that specialises on wheat flour. Although there are other pizza companies in Indonesia such as Domino’s Pizza and Pizza Marziano, Pizza Hut is still preferred by many Indonesians because of its “early entry into the Indonesian market” (International Markets Bureau, 2011, p. 20), and the convenient placing of their retail locations in such a large country.
Pizza Hut wants to change this image and introduced the concept of full restaurant dinner in service to "eat satisfied with the price of passes (not cheap). Pizza Hut is trying to attract consumers, introduce and grab market share and segmentation of fast food, it created" Sensation Package Delight". Pizza Hut is trying to upgrade the program with extra cheese pizza the size of the edge to all personal/small. Once the alternative has been identified, the decision maker must critically analyze each step. Each alternative is evaluated by appraising it against the criteria.
Pizza Hut is knowns for its Italian-American cuisine menu including pizza and pasta, but it has some side dishes like buffalo wigs, breadstick and garlic bread. Recently, the menu grew more diverse as the brand expanded offering salad, dessert and local specialties. The diversification of Pizza Hut’s menu is through partnership with company that are well known for its product. For example, Pizza Hut is able to offer an 8-in cookie by partnering with Hershey. As a result, this partnership has enable the company to earn extra revenue and satisfy the customer need for delicious dessert.
The consumer will look at the situational factors, terms of sales, atmosphere, financial circumstances, time pressure and experience. Whether there will be a long queue or crowded at the restaurant, a meal set at a reduced price, whether the restaurant is closed and the cash on hand the consumer has to purchase the meal from Pizza Hut. After the consumer had purchased and finished the meal, there will be a post-purchase behaviour. The consumer will evaluate the value of the product, whether he/she made the right choice of buying the new product from Pizza Hut and the sense of satisfaction after eating it. If the consumer is satisfied, he/she will buy it again and also recommend Pizza Hut’s new product to others.
However in exhibit 14 (page 14) there are 52% people in “top two box” percentage • Calculation: 104/200 = 52% o Based on that information, we can obtain the information that at this stage, people still prefer to eat pasta compared to pizza. The reasons being is because based on exhibit 14 most people see pizza as a eat out/delivery food, as well as good pizza in take out/delivery brings and more convenience compared to frozen supermarket pizza. • Strong fresh homemade pizza culture o Pizza was part of Italian ethnic food and it already available in frozen, before Nestle launched their refrigerated pizza. o Easy access to restaurants that provide take out or pizza delivery and more