Case Study Of Pricing Strategy Of Nescafe

 Pricing strategy for establishing products:

For Nescafe, the attention is spotlight on the keeping up costs on the grounds that in circumstances where a value change might be attractive, yet the greatness of progress is indeterminable. It is found the contenders of Nescafe are exceptionally week as far as having piece of the overall industry, so it gives organization an edge on contenders to keep up costs while presenting new item.

 Price leadership strategy:

Nescafe is right now having a value initiative procedure and it is on the grounds that it satisfies every one of the necessities of a fruitful value authority.

 Flexibility in pricing strategy:

They have adaptability in their estimating system however just for the Institutional organizations,

Place As part of marketing mix, place include retailer, wholesaler, internet and multi-channel. Channels of distribution plays an important role in storing and transporting product to targeted market. Choosing the right distribution channel can lower down the costs, save time and enhances product quality. The firm should consider the terrain of Malaysia with the manufacturing place situated so that the products can be distributed to targeted market more effectively.

Nestlé Malaysia has 8 factories and 6 sales office nationwide. Nescafe distribute their products indirectly to customer through the distribution channel by delivering the products from manufacturer to wholesaler, retailer and then retailer sell the products directly to the final consumer. The relationships of the organization between marketers and customers known as intermediaries Both channel have a lot of advantages in high frequency of ordering, shorter time for shipment and handling large amount of

The packaging must design aims to make it easier give go impressions. The packaging is also a communication tool between the firm, the new and existing customers. In all of the product packaging, nestle Nescafe is an example that gives good impression for customer because nestle Nescafe have various types of colourful packaging and it depends on the coffee’s flavour. Over these years, nestle Nescafe has improved the packaging by classified into few types of packaging. These packaging are bottle packaging, tin and can packaging, container packaging and plastic packaging. Different types of packaging have different type of design with some interesting pictures . Besides that, nestle Nescafe also have written down some useful information such as expired date, nutritional information and method of preparation on the packaging of Nescafe. Nestle Nescafe not only improve the packaging, it also add many types of flavour for Nescafe. All of the types have different taste and different packaging. All of this flavour also can attract many customers because not the entire Nescafe lover likes the taste of original. Nestle Nescafe also prepare the Nescafe of all the flavour and package it in tin packaging and sell in the market. This method can help those people that going to out station can drink it