Case Study Of Procter And Gamble

The Procter and Gamble co. was incorporated on 5 may, 1905. It is also known as P&G.
The founder of P&G group is William Procter & James Gamble. P&G basically deals with consumer good like
 Beauty
 Grooming
 Health care
 Fabric care
 Home care
 Family care, ETC.
In more than 180 countries and territories’ P&G products are sold. P&G is INDIA fastest growing company which deals in consumer products. 650 million consumers across India are served by P&G and it is also committed towards sustainability development of India. In 2003 P&G INDIA got best employer award. Product innovation matters at P&G.

P&G people bring the values to life as they focus on improving the lives of the world’s consumers.
They believe that doing what is right

Or more
 Or a turnover of rupees 1,000 cr or more
 Or a net profit of rupees 5cr or more should mandatorily spend 2% of their net profit per fiscal on CSR activities.
CSR ACTIVITES INCLUDE:
 Corporate ethically
 Corporate philanthropy
 Green marketing
 Social activism
Therefore, corporate social responsibility refers to the actions of company takes to act in a socially responsible manner to protect and enhance the various stakeholder that have an interest in company, the community in which it operates, the environment which surrounds it and the society at large.

CSR ACTIVITES DONE BY

In return, customer provide loyalty to P&G by buying the product of P&G therefore by customer loyalty P&G earns dollars.
P&G is on a mission to unearth and cultivate the deep connections that customer have with its product.
CSR activities performed by P&G:
 5 years sustainability program was announced by P&G (2007)
 For saving the future of child project SHIKSHA was introduced (2003)
 For fighting against malnutrition in INDIA project POSHAN was introduced or announced in (2000).
 The earthquake in BHUJ which happened in (2001/2002) P&G contributed a lot to rebuild the lives.
 For educating the INDIAS working youth a program was introduced in 1999 named as PROJECT OPEN MINDS
 For restoring the sight the first ever sight program was announce in INDIA in 1999 named as PROJECT DRISTHI.
 For giving the guidance to the youth first ever round service project was introduced in 1998 named as project FUTURE FOCUS
 For the environmental education a program was introduced in 1996 named as PROJECT PEACE

The Corporate Social Responsibility activities benefits P&G in various