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Pure Wellness Marketing Strategy

1539 Words7 Pages

SNHU Pet Supply Store, producer of pet toys, supplies and food identified a market need for a healthy, all natural pet food line to support the consumer healthy lifestyle. Their mission is to provide an all natural food line that differentiates them from competition, allowing consumers to view them as the leader in high quality pet products. Pure Wellness is the name of this new, all natural pet food line which will launch at a 10% higher price compared to competitors based on its freshness and money back guarantees. Pure Wellness is for pet owners seeking a pet food that supports the health and wellness of their pet, Pure Wellness provides pure, all natural, additive free ingredients made in the USA, supporting pets overall health. Completing …show more content…

Specifically, pet owners in the target market want clean, pure, healthy food that will support pet wellness, which ultimately reduces the time and money for vet visits. In addition, this market seeks quick, easy ways to purchase pet food with automated ordering options due to their active lifestyles. Moreover, consumers in this target market need to know they are receiving quality, fresh products at a price that they consider fair for the value offered. In addition, they need to trust the product meets regulation standards for “all natural” and “additive free” statements. Pure Wellness satisfies all of the needs and wants of the consumers in this market by offering an all natural, additive-free food, produced in the USA. In addition, the Pure Wellness brand offers a money back and freshness guarantee, which communicates trust in the brand to the consumer. Furthermore, Pure Wellness, via the SNHU Pet Supply store website, offers consumer’s auto-delivery options, providing delivery of pet food straight to their home, reducing stress and schedule disruptions. Moreover, this market enjoys an upscale life and treats their pets to the same upscale life, leading to the Pure Wellness Pet Box option. This auto-renewal and delivery service includes Pure Wellness pet food, SNHU Pet Supply Store toy, and treat supporting the overall health and happiness of the family

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