Advantages And Disadvantages Of Sainsbury

A2

a) Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

b) The decision made by the Sainsbury has both advantages and disadvantages to the Company and as well as the community.

Advantages to Sainsbury

• As Sainsbury says that the shopping patterns have changed, and the site in Middleborough is “no longer viable”, the company can save the money if

c) Traditional physical retail stores are facing their biggest challenge since the dawn of the World Wide Web 20 years ago. Digital technologies in the form of smartphones, touchscreens and information infrastructure are set to revolutionize retail outlets in the future.

Retailers which took their business online have been able to continue engaging with their customers, and even found it easier to reach the next generation of shoppers, a younger demographic used to getting everything they need from world wide web. While some sectors have barely been touched by the online retail boom (such as health and beauty, food, and DIY, each accounting for less than a 6% share of online retail sales), others have been utterly consumed by web-based shopping. The music and video industry has experienced the biggest upheaval (with an 80% share – an unsurprising finding given the developments in downloadable media) and is followed by books, electrical, and

Accessible anywhere, at any time (as long as you’re connected), shoppers enjoy the ease and flexibility afforded to them by online shopping, not to mention the option to shop around at the click of a button, as well as the reduced costs and use of discount codes. But consumers aren’t the only ones to benefit from internet shopping.

d) Environmental analysis is a strategic tool. Sainsbury can use it to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment.

There are many strategic analysis tools that a firm can use, but some are more common. The most used detailed analysis of the environment is the PESTLE analysis. This is a bird’s eye view of the business conduct.

PESTLE analysis consists of various factors that affect the business environment. Each letter in the acronym signifies a set of factors. These factors can affect every industry directly or